7 Mile Brands, the CPG brand incubator created by entrepreneurs Jason Cohen and Sammy Kestenbaum, has invested $3 million in refrigerated donut maker Drumroll Snacks (formerly GreenHouse Foods) to support the brand’s expansion amid rising consumer interest in the fresh snacking sector. Drumroll joins 7 Mile Brands’ growing snack brand portfolio, which also includes PRETZELIZED. “With the rise of health-conscious consumers seeking more mindful indulgence, Drumroll’s unique approach to balancing taste and nutrition perfectly aligns with the current market trends in the refrigerated snack segment,” Cohen said in a press release. “This investment will amplify their impact on the industry.” Founded in 2019, Drumroll produces a line of gluten-free, low-sugar, high-protein donuts in Chocolate Glazed, Vanilla Glazed and Strawberry flavors. Each serving boasts 10 grams of plant-based protein and has just 8 grams of net carbs. The California-based brand’s snacks are available at approximately 3,500 stores nationwide, including select Target, Kroger, Wegmans, H-E-B, Albertsons, and Shoprite locations, with a SRP of $3.49 per 3-donut single-serve sleeve. John Davidowitz, Drumroll’s SVP of sales, previously told Nosh that the donut is positioned as an afternoon pick-me-up or a quick on-the-go breakfast rather than a true donut replacement. Other brands crafting cleaned-up versions of the circular sweet include Better Bakehouse’s Donutful, Glonuts and PlanetBake, among others. The opportunity that lies in the refrigerated snacking space is clear. According to market researcher Future Market Insights, the U.S. refrigerated snacks market was valued at $27.8 billion and is experiencing rapid growth as consumers seek out healthier snack options. What’s more, 60% of consumers look for snacks that provide additional health benefits beyond basic nutrition. “We are thrilled to be partnering with the 7 Mile Brands family and to welcome Jason and Sammy to our board,” said Ryan Brothers, co-founder of Drumroll, in a statement. “Their track record of scaling brands is exceptional, and we are confident their expertise will help drive innovation and guide the brand into the next copy of growth.” Check out the full story on Nosh. | 
