Today we are giving you a free taste of what it is like to be a BevNET Insider - no paid subscription required. 

Like what you’re reading? Insiders get full access to every BevNET headline and more exclusive benefits. Join us today.

Performance shot maker Magic Mind secured $12.4 million of a nearly $16 million Series A round, according to a filing with the Securities and Exchange Commission (SEC) on Tuesday.

BFG Partners led the round with additional capital from existing investor Rocana Venture Partners. Joining Magic Mind’s board is BFG managing partner Dayton Miller. 

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

The CPG world moves fast. For beverage brands, growth across retailers, e-commerce, and digital channels adds complexity. Discover how leaders cut content chaos with a single source of truth by uniting packaging, marketing, and digital assets to launch faster. Learn more

The maker of Absolut Vodka is going all in on RTDs. Pernod Ricard is shaking up its distribution partnerships as it plans to triple its ready-to-drink (RTD) footprint in the U.S. over the next three years. 

Insiders can learn all about the shift in the full story.

Late summer adult non-alc offerings include a desert-inspired spritz from Parch, buzzy coffee elixirs from Lapo’s and Wilderton, and two agave spirit replacements that keep the plant in the forefront. 

Become an Insider for all of the details.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a sample of the leading headlines from the beverage industry the past week. Insiders get access to the full story.

1. Kendall Jenner's 818 Tequila Announces New Investment, CEO
2. PepsiCo's $4B Investor Pushes for Change, Refranchising Indie Bottlers
3. PepsiCo Taps Celsius As “Strategic Energy Lead," Backed By $585M Investment
4. Protein2o Names Chris Pruneda CEO, Finalizing $5M Raise
5. Could This Bill Legalize Intoxicating Hemp? Here’s A First Look.

Foodservice can be a powerful marketing arm to lift retail and DTC, but only when brands choose the right partners and know how to use it to build awareness. 

Poorva and Rajus Korde, co-founders of Aaji's, join Clay Lichterman, VP of Business Development at Sol-ti and former chef, to explore both the opportunities and pitfalls for emerging brands. The group explores how to select the right segments and securing menu mentions to create trial that ultimately drives retail velocity.

Stream the episode here. Also available on Spotify and Apple Podcasts.