Plus, Pepsi leans on trends, Ohio hemp ban, the latest from CPG Week͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetOctober 09, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

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📰 Today's Top Story

☠️ Fight to the Death

☠️ Fight to the Death
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Brad Avery

Senior Reporter

It’s Death vs. Death in a new trademark lawsuit filed this week – and it’s already looking bloody.

Death Wish Coffee is suing Liquid Death, alleging the beverage company is edging in on its territory by applying for trademarks for a future line of RTD coffees – including a “Deathuccino.”

Insiders can access the complete analysis.

 

👉🏼 What You Need to Know 👈🏼

🔵 Pepsi Leans Into Trends As Volumes Drop

PepsiCo came to its third quarter earnings this morning with not only a “pipeline of innovation” aligning with consumer trends toward high-protein, fiber and low-sugar, but the retirement announcement of longtime executive Jaime Caulfied

Insiders can access the full report.

 

😵‍💫 Ohio Governor Closes Door On Intoxicating Hemp…For Now

Taking a play from California and Texas (and potentially Illinois), Ohio Governor Mike DeWine signed an executive order on Wednesday banning intoxicating hemp products from being sold in the Buckeye State.

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🎙️ CPG Week: Walmart MAHAs Private Label

🧀 Plus, A Plant-Based Player Scores Some Cheddar

🧀 Plus, A Plant-Based Player Scores Some Cheddar

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into Walmart’s decision to remove synthetic dyes from its store-brand products. The team goes on to discuss how certain brands are repositioning in the plant-based cheese category, the abrupt closure of Nor-Cal Beverage and the data behind the high-protein craze.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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