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Ten months ago, North American yerba mate pioneer Guayakí unveiled a stunning name change after 30 years in business, rebranding its entire portfolio to Yerba Madre. 

Now, the company says it couldn’t be happier with the results.

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• PATH Water extends into a new beverage segment

• A look at the latest Nielsen numbers

• Inside Poppi’s latest product partnership

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Five former senior executives at Southern Glazer's Wine and Spirits (SGWS) have been indicted on charges stemming from an alleged bribery scheme that earned favors from Albertsons and its Southern California subsidiary Vons.

Read the full analysis with Insider access

FarPro Pea Protein is a versatile, nutritious protein powder that delivers exceptional functionality for food and beverage formulations. Its superior solubility and optimal viscosity are ideal for adult nutrition, nutrition bars, powders, and ready-to-drink beverages. Learn more

Dunkin' may be a target for RFK Jr.'s wrath at the moment, but that isn't slowing down the innovation train. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Reyes to Acquire 5 Additional Markets From RNDC; Drops Illinois

2. Pricklee Rebrands as Natural Hydration Drink, Raises $2M

3. As Judge Weighs Uncle Nearest's Future, Founders Challenge Receiver's Credibility

4. Tropicana Embraces Hydration, ‘Indulgent Protein’

5. La Colombe Kicks Off World Cup Campaigns with Refreshed Assortment

Thrive Market co-founder & CEO Nick Green believes the future of healthy living will be shaped less by trend-chasing and more by trust, technology, and simplicity. 

In this episode, he explains how the pioneering online grocer evaluates brands, why taste still matters most, and why he increasingly sees the company as an AI-driven platform helping consumers navigate health with greater clarity.

Tune into the episode here. Also available on Spotify and Apple Podcasts.