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Women are powerful drivers of wellness demand, yet half say today’s beverage options fall short. That’s a big opportunity for brands ready to move beyond “one-size-fits-all.” See where women’s wellness innovation is headed—and how BevSource can help you capture the opportunity. Learn more

Everybody says "shoot your shot." Few have done it like this team.

That team being the dynamic duo behind So Good So You: co-founders Rita Katona and Eric Hall.

The Minneapolis-based wellness shot brand agreed this week to acquisition terms from NYC private investment firm Bansk Group for undisclosed terms, completing a decade-long run that has seen refrigerated juice shots have become a mainstay of grocery coolers across natural and conventional channels. 

How did they do it?

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When it comes to soda, consumers are getting down and dirty, and Swig is happy to be their go-to provider.

Read the full story with Insider access

Fever-Tree has been heavily weighed down by transition-related costs, despite touting its new U.S. distribution partnership with Molson Coors as “a revenue growth multiplier.”

Read the full analysis with Insider access

As beverage brands scale, early wins often mask deeper structural risk. This free guide distills insights from two specific BevNET Live L.A. 2025 sessions, on founder evolution, repeat behavior, and building brands designed to last. Learn more

La Colombe’s main RTD coffee production hub in Michigan is getting a $567 million facelift. 

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Crook & Market and Bai founder Ben Weiss is bringing a new hard innovation to the market 

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Sazerac Acquires Dirty Shirley

2. Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail

3. Huel Acquired by Danone SA

4. Molson Coors to Acquire Atomic Brands

5. Breakthru Beverage Enters Hemp Distribution

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

📸 Health-Ade tapped actress Lindsay Lohan to star in its new ad campaign as it aims to position its flagship product as an accessible and approachable option for everyday consumers. Get all of the details with Insider access

🏀 Mr. Pibb has enlisted NBA legend Scottie Pippen for a new campaign highlighting the CSD’s star status. Read more here

🎧 Electrolit has been named the presenting sponsor of the Discovery Project DJ/Producer Competition, created by Insomniac Events. Get more information with Insider access

😀 Beverages marketed around mood support are outpacing protein and gut health claims across the functional drink space. Check out the full report breakdown

Catch up on the latest beverage marketing news on BevNET

Expanding beyond the U.S. is one of the biggest growth opportunities for CPG brands, and one of the easiest ones to screw up.

In this episode, Ruth Fittock, managing partner of Tomorrow Brands, breaks down what it actually takes to launch successfully in the U.K., a market worth billions in annual food and beverage sales. Drawing on experience with brands like Vitamin Water, PopChips, and Harmless Harvest, she shares what separates brands that scale from those that stall.

This conversation goes far beyond geography.

• It’s a deep dive into assessing true product market fit, identifying category white space, and determining if your brand is actually ready to scale.

• It also covers how to pace retail expansion, build demand before distribution, navigate strict regulations, and adapt positioning for a more skeptical consumer. 

Whether or not global expansion is on your roadmap, you’ll hear practical information to help build a brand that can win anywhere.

Tune into the episode now. Also available on Spotify and Apple Podcasts.