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Forget pumpkin spice; nothing tastes better than coffee during tariff season. 

Really, what else could stoke deeper appreciation for your previous morning cup as headlines like “A 50% Tariff On All Brazilian Imports Would Be A Disaster For Coffee”? As the impending reality of President Trump’s latest round of tariffs – highlighted by an eye-watering 50% levy on Brazil, the top coffee exporter to the U.S. – set in, we broke down everything you need to know before things kick off for real (we think) on Wednesday.

The summer months are heating up with new hemp THC drinks, watermelon-flavored thirst crushers and more. Here’s just a quick taste of what’s inside the latest new product gallery…

🛣️ THC social tonic brand Cann is stripping bare with its new Naked Roadie, an unflavored, zero sugar version of its 5 mg hemp THC-infused portable drink pouch line that can be added to any beverage without changing the flavor.

🍉 WTRMLN WTR is making LMNDE. The watermelon juice brand has launched its ADEs line in Watermelon Lemonade, Strawberry Lemonade and Watermelon Limeade varieties, available now in Whole Foods and Target stores. Also on the watermelon front, functional soda Slice also introduced a Watermelon flavor this month.

💧 Gatorade is chilling out. The sports drink leader has launched Relax Hydration Booster in a powder packet, containing vitamins, L-theanine and magnesium to support relaxation. 

Here’s a look at the leading headlines from the beverage industry this week…

1. Milo’s is ‘Scaling With Purpose,’ Targeting $1B in Sales by 2027
2. Danone Sues Chobani, La Colombe Over Trademark Claims
3. KDP Buys Drink Mix Maker Dyla Brands
4. The Pathfinder Lands $3.6M to Fuel National Expansion
5. Pressed’s Pack Strategy Expands At Costco

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What’s the point of PepsiCo’s new sub-line of prebiotic colas? Is it addressing genuine consumer demand for functional ingredients, or just riding the wellness wave? The hosts once again weigh in. They also highlight emerging shot brands gaining traction and take a closer look at how the viral “WaterTok” phenomenon may have influenced Keurig Dr Pepper’s acquisition of Dyla Brands.

Tune into the episode here. Also available on Spotify and Apple Podcasts.