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Tentpole events are some of the biggest opportunities to connect with customers. Learn what categories pop, decode consumer behaviors during key holidays, and discover niche moments. Hear from Jamie Baron, Director of CPG Partner Marketing at Instacart, on strategies to boost your brand year round. Learn more

Many CPG founders dream of exiting to a strategic, but it’s not always smooth sailing post-sale. 

Case in point: Steaz co-founders Eric Schnell and Steven Kessler have returned to the organic iced tea brand to execute a revival. 

They’ve rejoined on a contract basis through their firm BeyondBrands, marking a major moment for 23-year-old Steaz, which has grappled with declining sales and a retreating retail footprint since its 2016 sale to Nova Naturals. 

How did Steaz get here? Mike Fransz, director of marketing at Nova Naturals, admitted to BevNET that the new ownership had no idea what to do with the brand. 

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

BevNET Live returns to Marina del Rey on December 7-9 for three days of strategic planning, business connections, and product discovery. The agenda has been released and this is your chance to have a first look! Featured speakers include executives from Spindrift, Poppi, Suja Organic, Health-Ade, and more.

🔍 View the BevNET Live L.A. 2025 Agenda here.

Energy drink empire Celsius Holdings powered to another quarter of revenue gains, but investors responded by selling off shares this morning amidst concern over potential distribution disruption as Alani Nu shifts to the Pepsi system. 

Insiders can access the full recap.

Join the specialty food community in sunny San Diego, January 11-13, for Winter FancyFaire* 2026. Your show badge is your ticket to sampling exhibitor products and networking across the city on the official Campus Tasting Trail activation. Learn more and get your badge today! Learn more

This week some of the alcohol industry’s leading voices joined a growing chorus calling for a ban on the sale of intoxicating hemp-derived drinks.

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Cove Soda Closes $15M Round to Fuel Innovation
2. Recess Raises $30 Million in CAVU-led B Round
3. Más+ Plans ‘Slow Down’ in 2026, Shakes Up Distro Strategy
4. Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits
5. Molson Coors Still Thirsty to Go 'Beyond Beer,' Despite Q3 Declines

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisitions of Caulipower and Justin’s by private equity firms, Keurig Dr Pepper’s new $7 billion investment, and new funding for popped sorghum startup Cob.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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