Today we are giving you a free taste of what it is like to be a BevNET Insider - no paid subscription required. 

Like what you’re reading? Insiders get full access to every BevNET headline and more exclusive benefits. Join us today.

BevNET Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

From the playful rise of #WaterTok to the wellness appeal of prebiotic sodas, consumers are reshaping what they expect from a simple sip. Flavored water is leading the charge, bridging fun, function, and flavor in ways brands can’t afford to ignore. See where innovation is headed next. Learn more

Amidst the scores of global crises to keep track of these days, the soaring price of coffee is one that has us clutching our ceramic mugs like pearls. And we’re not alone. 

While emerging rivals seek to move in, Starbucks announced on Thursday that it’s shuttering hundreds of stores along with around 900 non-retail jobs in search of around $1 billion in cost savings. Yet, enjoying a latte in a cozy coffeehouse is something of a luxury these days anyways, thanks to eye-watering spikes in the commodity’s price…

Can a rare bipartisan effort reverse tariffs on coffee? How are producers responding? 

🎁 Gift Link! Read the full story for all of the details – even if you’re not yet an Insider. 

Amid a challenging climate for early-stage investment, a new resource is taking shape for food and beverage brands. Become an Insider for all of the details on the new fund for emerging brands.

What you get with Insider: 

• In-depth reporting on BevNET.com and Nosh.com, not just the highlights
• Curated daily newsletters that cut through the noise 
• Data reports that allow you to benchmark, strategize and lead 
• Insider-only discounts on BevNET Live, Nosh Live, and job board postings

You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider.

Here’s a sample of the leading headlines from the beverage industry the past week. Insiders get access to the full story.

1. Former White Claw Exec Launches ‘Grown-Up’ Energy Drink
2. Charlie Sheen’s Wild AF Non-Alc Beer Coming Soon with Co-Stars Harpoon and The Silent Group
3. Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’s
4. Kin Euphorics Embarks On Its Next Chapter with Southern Glazer's
5. Tito’s Handmade Vodka to Acquire Majority Stake in LALO Tequila