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Let’s just call it the “P word” for now. Nearly everyone loves to consume it. And according to one company (and, well, plenty of others), shoppers simply can’t get enough of it. 

The “P word’s” popularity has ebbed and flowed over the years, and even the centuries. Its earliest known form saw it take shape in savory dishes, with the Greeks, Romans and eventually the Brits stuffing and mixing meats and grains together to create a well rounded “P word.” But these days, the “P word” is pretty much always a sweet treat. 

Confused? That’s because I am talking about pudding. What, you really thought this was going to be another newsletter about the other infamous “P Word”… a.k.a protein??

Okay, well you are right about that, too. Today we’re digging into Novus Foods’ function-focused extension of its conventional, value-oriented gelatin brand Winky.

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Rogue, a new protein brand incubated by venture studio Science Inc., is gearing up for its retail debut at Walmart in July following a DTC launch this month.

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Cal-Maine Foods will acquire certain assets of the Van’s Foods business from Sara Lee Frozen Bakery, LLC, a portfolio company of private equity firm Kohlberg. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. How Jalapa Jar Spent a Decade Turning Fresh Salsa Into a Scalable Business

2. Hain Celestial’s Snack Sale Advances Turnaround Strategy In Q3

3. Cocoa-Free Innovation Gains Ground as Cargill, Voyage Foods Launch NextCoa

4. Beyond CEO: Protein Drink Pivot Hopes to Flip the Script

5. Once Upon a Farm: Sales Grow As Baby Business Booms, Cooler Productivity Climbs

Catherine Smart thought she and her co-founder were building the next great consumer brand. Instead, they found themselves navigating the painful realities of fundraising, retail pressure and ultimately shutting down their business.

Listen to the episode now. Also available on Spotify and Apple Podcasts.