In this guide, Vibrant Ingredients’ experts share how to design beverages around consumer’s need states. It covers tempo drinking, functional ingredient trade-offs, flavor-function fit and what it takes to move from bench to production. It’s a practical resource for founders and formulators building beverages consumers will keep coming back to. Learn More

Following another quarter of slumping sales, Reed’s is hoping a just-announced $10 million private placement will help get its business back on track. 

The funding comes as the ginger beverage maker works to regain lost distribution and reinvests in its brands. Despite a challenging third quarter, Reed’s has made progress on profitability, narrowing its losses and improving gross margins.

What They Said: “There is still considerable work ahead of us [...] we have taken steps to address the challenges facing the business, but we are not yet where we want to be.” – Neal Cohane, interim CEO, Reed’s 

Read the full story on BevNET.

The small bottle makes this an easy product to consume on-the-go, without the commitment of a full-sized protein beverage. When combined with the high protein content, the format gives Pure Genius some real market appeal.

Read the full review.

This week, BevNET and Nosh senior reporters Brad Avery and Lukas Southard dissect a strange case of AI-generated trade dress infringement before exploring Kraft Heinz’s plan to divest its legacy coffee portfolio. They also cover the latest restructuring of Celsius’s energy drink portfolio and get a taste of the latest snacking innovation from Peter Rahal’s Medici Brands.

Listen to the episode.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing. We'll be back in your inbox tomorrow.

Your feedback is our fuel. Tell us what you think about the Daily Briefing. 

📥 Did a friend forward you this newsletter? Sign up here.