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Sauz cooked 58 days to fill a single Target PO. Magic Mind paid for matcha five months before revenue. A new ebook in collaboration with Oceans Talent unpacks what actually breaks after product market fit, and how brands can rebuild the company while it is still in motion. Learn more

Joe Tea’s innovation engine is revving.

The three-decade-old brand – known for its old school Americana branding and simplified ingredient decks – unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week. 

Unlock the full story with BevNET & Nosh Insider

💪 Plainspeak debuted StrengthWater, a product offering a simple alternative for women looking to consolidate their supplements into a single convenient powder. Read more here

🥛 Elmhurst has a new way to use its plant-based ingredient processing expertise: make beer. The brand is releasing Good Day, Darling, which we got an early look at this week’s Fancy Food Show. Read the full story here

💧 Yesly continues to push further into new functional categories, this time with the release of Sparkling + Protein Water in four flavors. Get more details here

This week's new product gallery features much more, including a racing reunion for Red Bull, a potent 20mg THC punch, and line extensions for popular functional drinks from Juni and Huel.

Check out the full new product’s gallery on BevNET

For the latest installment of the Zero Proof Playbook, we spoke with the team at Soft Bar in Brooklyn how they’re framing non-alc replacements, what's selling, and where the category still has room to grow. 

Read the full analysis with Insider access

Whether in real estate, music or CPG, Rogers Healy has an eye for talent.

That certainly has helped him become one of the most prodigious early stage investors in beverages through his venture firm Morrison Seger, but it’s not everything. 

Watch the full interview with Insider access

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. M&A Activity For Scaled RTD Brands Expected to Ramp Up

2. So Good So You Taps Jennifer Jorgensen as CEO

3. Report: Nutrabolt Recruits Banks to Lead IPO

4. Kroger to Acquire Giant Eagle for $1.65B

5. Non-Alc Beverage Sales Stay Stable in Early June

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

This week on the podcast, Monica and Brad discuss the acquisition of organic candy maker YumEarth, a trademark case between ready-to-drink coffee brand Rise and PepsiCo, fresh funding for protein ice cream startup Frozen One and a licensing deal that brings Four Loko into the intoxicating hemp beverage set. The hosts also chat about trends and new products at the recent Summer Fancy Food Show.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

That's all for today's Daily Briefing: Lite Edition. The BevNET team is off tomorrow. We'll be back in your inbox on Monday.

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