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• How BIOLYTE determined a new look was necessary to keep the business alive
• Inside the issues brands have experienced following UNFI’s outage
• News of Taco Bell’s emerging beverage focus
• People and product move news from around the industry

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BIOLYTE’s horizons are brightening up.

The medical-grade hydration beverage maker announced a packaging refresh this Spring – the third in the brand’s history and its first look update since 2019 – as it seeks to supercharge volume sales and grow its business in the Midwest.

Insiders can access the full story to understand how the new look has played out in the scanner data. 

BevNET Live heads to Marina del Rey, CA on December 7-9, and the official hotel room block at the Marriott is now available. Rooms always go fast. Staying on-site means you’re just steps away from networking opportunities, product sampling, and every moment of the event.

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Chris Reed, the founder of ginger beer brand Reed’s, is going deeper into the co-packing business via the acquisition of the recently-shuttered Joriki Beverage aseptic beverage production facility in Pittston, Pa.

Insiders can access the full story for a complete understanding of Reed’s plans for the new plant.

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The retail channel often affiliated with gas station snacks and beer is evolving to meet health-minded consumers. Don’t worry, beer is still the c-store sales leader – $26.2 billion in the 52-weeks – but functional beverages like energy drinks are catching up.

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