Plus, Hoboken Farms’ $4M, Founders Row first investment, Amazon updates͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshDecember 17, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

🚨 What You're Missing Inside 🚨

You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members.

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📰 Today's Top Story

🍬 Smood Sweets Wants To Play the Long Game

🍬 Smood Sweets Wants To Play the Long Game
Shauna Golden's profile picture

Shauna Golden

Reporter

Non-chocolate candy has remained a consumer favorite throughout prosperous, inflationary and pandemic times, according to the National Confectioners Association, and total U.S. candy sales are projected to reach $27.8 billion by 2030. 

Against that backdrop, Smood Sweets is entering the set, seeking to capture consumers with its line of better-for-you Candy Dates: California pitted dates with a crunchy candy shell. Following a retail debut earlier this year, the brand is making a mad dash towards national distribution. 

Insiders can access the full story.

 

⏳ For a Limited Time: Save $200 Per Ticket for Nosh Live 2026

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Nosh Live 2025 may be in the books, but we’re already looking ahead. 

Registration is now open for Nosh Live 2026, taking place in L.A. on December 3 + 4. Right now you can save $200 per ticket. This is the lowest pricing of the year and the best way to secure your spot early if Nosh Live is part of how you plan your year.

Register now.

 

✨ What You Need to Know ✨

🍅 Hoboken Farms’ ‘Unconventional’ $4M

New Jersey-based pasta sauce slinger Hoboken Farms is feeling the love from its customer base after avid fans stepped up to lead its $4 million funding round. 

Insiders can access the full story.

 

⏪ Nosh Live: Inside Khloé Kardashian’s Snack Brand

In an era when celebrity-backed brands are exploding across the consumer landscape, Khloud Foods has emerged as one of the most fascinating and fastest-growing snack startups in the country. 

At Nosh Live earlier this month, founder Khloé Kardashian and CEO Jeff Rubenstein discussed the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn, and early signals of a sizable innovation roadmap.

“You have a lot of people that already have preconceived notions of you, and if your journey is not organic and authentic, if it doesn’t speak to your lifestyle every day, it can really backfire,” Kardashian said.

Insiders can rewatch the session from Nosh Live here.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

  1. Truly Indian’s Clean Label Push Meets Tariff Pressure
  2. Inside The New Economics Of Ecommerce Grocery
  3. Campbell’s To Acquire Rao’s Sauce Maker
  4. Former Kellanova Head Takes Over Kraft Heinz Ahead Of Split
  5. USDA Launches $700M Regenerative Pilot Program
 

Get the Full Picture

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

You’re not reading the Insider edition… but you could be. Join BevNET & Nosh Insider.
 

🎙️ Nombase: Important Amazon Updates CPG Brands Need to Know for 2026

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Amazon is one of the most powerful growth channels for CPG brands, but the rules change fast. New fulfillment approaches, evolving advertising tools, and deeper access to customer data are reshaping how food and beverage brands compete on the platform.

In this episode with Straight Up Growth, find out what's changing on Amazon heading into 2026 and how those shifts affect growth strategy. 

The conversation covers grocery and fresh delivery, advertising and measurement updates, and how brands can use data to make smarter decisions about spend, product focus, and long term profitability.

Tune in here. Also available on Spotify and Apple Podcasts.

 
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