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The World Cup is shaping up to be a premier event for CPG promotion – from Chobani to Coca-Cola.

But for a scrappy startup founded by an amateur soccer player and beverage sales manager, marketing around the world’s largest soccer event means being creative. 

That’s the case with yerba mate brand Pablo’s Mate. 

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Suja Life Inc. has filed for a U.S. initial public offering (IPO) after submitting a draft registration statement last year.

Read the full analysis with Insider access

Mark Anthony Brands has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. 

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Learn what it really takes to scale a beverage brand into major retail. This guide covers production timelines, packaging challenges, and co-manufacturing strategy from experienced operators at Octopi. Learn more

Recent legislative moves to limit intoxicating hemp in Ohio and Texas are being challenged and rolled back (at least temporarily) as Edibles.com goes into retail.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. BRĒZ Founder Transitions To Chairman

2. Charm Tonic Puts Gen Z Lens on “Social Wellness”

3. SEC Sues Drake’s Organic Spirits For $2.4M

4. Simply Good Foods Enters ‘Reset Year’ Amid Sales Slump

5. Bubly Wine Refresher Launch Shows Pepsi’s Blue Cloud Dream Isn’t Done Yet

Here’s a taste of the products moving around the industry to start off your week.

🦾 Koia’s Protein Pop is making its retail debut at Target this month after a roll out on TikTok Shop. Read about the retail debut

🪴 Target is quietly preparing to expand its intoxicating hemp beverage set within its home state. Read about the expansion on BevNET

🍊 Natalie's is making moves into the Soutwest and SoCal as it continues to push out nationwide after merging with Perricone Farms. Read about Natalie's strategy

☕ Espresso soda is all the rage these days and Whole Foods Market is getting in on the trend with Esspo. Read the full report

🇨🇦 Bloom Nutrition has opened up a new market with our neighbors to the north. Learn more on BevNET

Get all the latest distribution news on BevNET