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| Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content. Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
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| | Sponsored message | Innovation never slows down—and neither do we. From concept to shelf, we accelerate your success. While others catch up, you're already launching. Ready to outpace the rest?
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📰 Big Today In Beverage |
| | | Football and beer – it’s the undefeated team. But could a beer-inspired, football-friendly THC drink from an ex-NFL star cause an unlikely upset? Eventually, perhaps. But for now, Hyde’s Hail Mary is just looking to gain some yards. Unlock the full story with BevNET & Nosh Insider |
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📊 Nombase Data Drop |
| | Gut health is no longer a niche wellness conversation; it’s becoming one of the defining forces shaping the functional beverage market. The latest Spate report traces how consumer interest has evolved into a fast-growing ecosystem of prebiotic drinks and probiotic sodas. Searches and social engagement around fiber-forward functional drinks have surged, while categories like prebiotic beverages are seeing explosive year-over-year growth. Read the full report with Insider access |
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🆕 This Week’s New Products |
| 🚴 The Cycle launched four beverages meant for menstrual cycle relief: Pre-Period, Period, Peri and Meno Comfort. Read about it on BevNET 🍸 Lapo's has two new NA cocktail offerings with Lapo's Amaro and Lapo's Amaro Cola. Both are available now at Whole Foods, Target, The Zero Proof and DTC. Check out the details 🍹 Spritz Society has spent five years building equity around the Aperol Spritz cocktail and is leveraging that tradition – minus the sugar – as the core of its new skinny RTD. Get the full story 🍉 Mingle Mocktails debuted two new additions to its Mingle Mood functional beverage line with Subtly Spicy Margarita and Juicy Watermelon Spritz. Check out all of the details Wait, there’s more! We rounded up all of the latest new product launches from Check out zero proof margaritas, to new alkaline water SKUs, as well as new releases from Ghost, Tazo and others. 🆓 Check out the full new product gallery |
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| | Sponsored message from BELAY Solutions | | This free guide breaks down how to understand your margins, manage inventory, and build better financial systems. Download now and start making more confident decisions.
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👉🏼 The News You Need 👈🏼 |
| Nearly two-thirds of global consumers are now moderating their drinking, according to a recent report from NIQ, but that doesn’t mean they’re reaching for a non-alc beer or skipping happy hour. Read the full analysis with Insider access |
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🎙️ Taste Radio: As Investors Get More Selective, Grocery Gets More Curated |
| What actually gets investors to say yes in today’s CPG market? We revisit conversations with founders, operators and investors at Taste Radio’s NYC Meetup who share candid advice on why disciplined growth, financial transparency and strong regional traction matter far more than hype. The hosts also dive into the rise of luxury and small-format grocery and discuss Olipop’s recent refresh. Listen now. Also available on Spotify and Apple Podcasts. |
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday. Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here. Your feedback is our fuel. Tell us what you think about the Daily Briefing. Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com. 📥 Did a friend forward you this newsletter? Sign up here. |
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