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Snacking isn’t just snacking anymore. 

Today’s consumers want their chips, bars, crackers and yogurts to multitask – delivering protein, fiber, pre- and probiotics and clean ingredients alongside the usual convenience. 

That shift is significantly transforming grocery store aisles.

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🎯 Target is expanding its Good & Gather store brand assortment with help from celebrity chef Roy Choi. Read all about it

💪 BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats with the upcoming launch of protein fruit snack line Snackmode. Check out all the info

🍪 Fields Good’s founder is building on her mother’s legacy with the iconic Mrs. Fields cookie brand by launching her own new sweet treat entity built around the functional set. Learn more here

🐟 David Protein is expanding its line of wild caught fish with Cod 2, a canned cod product intended to complement the flash frozen filet line it launched last year. Read the full story

We’ve rounded up the rest and the best new products making their way into the food industry this week – from diner-inspired frozen novelties to pickle-flavored butter – and packaged them up in one place. 

🆓 Check out the full gallery on Nosh

Smash Foods has raised $5 million in equity investment, according to a Form D filed on May 28 with the U.S. Securities Exchange and Commission.

Read the full analysis with Insider access

3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Elavi Goes National with Whole Foods Market; Launches Exclusive SKU

2. Tyson Foods Names Schomburger as Next CEO

3. Oishii Wants to Redefine Berry Shopping, and Prove Vertical Farming Can Scale

4. Planet A Foods, Barry Callebaut Partnership Expands Cocoa-Free Chocolate Alternative

5. Campo Grande Raises $4M to Build the ‘Wagyu of Pork’ in U.S. Grocery

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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