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I didn’t expect a tiny pill to have such a big impact on how I think about food.

Like a growing percentage of Americans, I started taking a GLP-1 – specifically the daily Wegovy tablet – for fairly straightforward reasons. What I didn’t anticipate was how quickly it would shift everything else – not just how much I ate, but what I wanted, how I shopped, and even how I approach wellness more broadly.

Cravings are quieter. Meals are smaller. But the bigger change is more subtle – I have become more intentional about nutrition. If I am going to eat less, it has to count.

It turns out I’m not alone.

New research from Acosta Group suggests GLP-1 medications are accelerating a broader shift in consumer behavior – one that’s been building for years, especially among Gen Z and millennials, but is now hitting the mainstream faster than expected. 

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Laird Superfood has acquired Terrasoul Superfoods, continuing its strategy to grow through M&A with the addition of the Texas-based vertically integrated wellness product platform.

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Simply Good Foods is cutting a significant portion of its workforce and reshuffling its leadership team as part of a broader push to streamline operations, reduce costs and sharpen execution following a challenging second quarter. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Snacks Back on Track? PepsiCo Reports Early Signals

2. Seth Rogen’s Houseplant Partners with Carbone

3. Cleveland Kitchen Taps into Ingestible Beauty New Product

4. The Di Fara Story: Neighborhood Cred To National CPG

5. Food Is Winning In C-Stores – But Traffic Is Starting To Stall

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What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? 

In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 and Bloom into cultural contenders.

Tune into the episode here. Also available on Spotify and Apple Podcasts.