• VUUM gives us an inside look at its plan to stay ahead of rising competition in protein soda. 
• Once considered an infinitely reliable engine for growth, Hispanic consumers in the US are pulling back according to a new study by Numerator.
• Get updated on the latest people moves from Lucky Energy, Lemon Perfect, Refresco and around the industry. 

New regulations and rising demand for clean, quality packaging have made glass a key advantage in spirits-based RTDs. This free guide offers expert insights from the Glass Packaging Institute, Via Carota Craft Cocktails, and Sandstrom Partners to help you assess glass’s role in your beverage company’s future. Learn more

Protein soda is one of this year’s hottest beverage trends, but SoCal-based VUUM is already tweaking its iteration to stay ahead of the rising competition. “We've seen an evolving acceptance and understanding of what this drink even is,” co-founder Matt Forsey told us, as his brand plans to keep acceptance and awareness high with its new “lighter and brighter” formulation (trimming some of the functional ingredients in the process) at a lower price. 

Insiders can keep tracking this trend by accessing the full story

The Scout Distribution sell off continued last week, with Arizona’s Hensley Beverage Co. agreeing to pick up the remaining 75% of Scout’s business in the Grand Canyon state, after purchasing a minority stake earlier this year. 

BevNET Insiders can read the full story here 

No- and low-alc drinks curator Sèchey is “leaning into the dark side of alcohol flexibility” with the launch of Sèchey Noir, a digital-first platform for THC and CBD-infused beverages.

👭Described as Sèchey’s “bold little sister with a twist,” the new platform features products from brands like Cann, oHHo, Goodmellow and Brēz. 

💬 “Rooted in the same values as Sèchey – mindful drinking, premium discovery and intentional living – Sèchey Noir is a natural evolution of our mission,” said Emily Heintz, founder and CEO, in a LinkedIn post.

To grow sustainably, CPG brands need more than great products. They also need strong operations. Download this free resource, based on a Nombase podcast with NetSuite expert Luxent, featuring insights from Lemon Perfect and BERO Brewing on building scalable systems for long-term success. Learn more

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