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• How beverage brands are tapping into a range of athletic partnerships to bolster audience engagement
• A vote of confidence for an emerging spirits tech outfit
• Details on Danone’s latest manufacturing investment 

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We’re exactly one week out from kickoff on opening night of the NFL season, and beverage brands are debuting their starting ambassador lineups. It seems locking in star power early and tying the brand to the athletic world it’s pitching to seems to have become an integral part of the playbook.

Insiders can access the full news analysis to learn about recent deals and how beverage brands are aligning activations to capture new audiences.

It’s a good week for reviews if you are looking for a buzz — take your pick from THC (Plift), caffeine (Naked Sparkling Energy) or the bees themselves, i.e. Beekeeper Coffee’s honey-kissed horchata latte. 

See how many stars we gave each sip, and scour our suggestions for improvements.

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

San Francisco-based distillery Gold Bar launched its first RTD in partnership with Hall of Fame quarterback Joe Montana. The 8% ABV “Double Gold” uses fresh orange, ginger and lime juices to make a whiskey-based take on the Moscow Mule.

Insiders can access the full story for all of the details.

In what is likely its latest effort to compete with Amazon, Walmart this week introduced new tools and seller incentives for Walmart Marketplace, its ecommerce platform that connects third-party sellers to its customer base.

Become an Insider to understand what this means via insight from an ecomm expert.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Keurig Dr Pepper’s post-acquisition plans for the JDE Peet’s business, new funding for yogurt maker Painterland Sisters and alt-protein producer The Better Meat Co., and the decision behind Spindrift’s exit from the beverage alcohol category.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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