Plus, spicy vodka, BeatBox layoffs, ‘Back to Starbucks’ lift, Sazerac snags Midnight Moon͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJanuary 28, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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Energy Drinks Latch On To Multi-Functionality

Energy Drinks Latch On To Multi-Functionality
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Lukas Southard

Senior Reporter

PHX launched six months ago amid a new cohort of functional drink brands aiming to bring more than just caffeine to the energy drink set. The hydration and energy drink producer, backed by Barstool Sports founder Dave Portnoy, represents a growing trend toward multi-functionality.

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👉🏼 The News You Need 👈🏼

✂️ BeatBox Parent Cuts 158 Jobs

The Austin-based parent company of BeatBox Beverages plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.

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☕ ‘Back to Starbucks’ Provides Fresh Lift in Q1 Earnings

Starbucks is crediting its “Back to Starbucks” strategic revival plan with delivering 6% net revenue growth and its first positive uptick in store traffic in two years in its Q1 fiscal year 2026 earnings report today.

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Heywell Preps for Scale with New Partnerships, Debuts Refreshed Look
  2. Bev-Alc Wholesalers Back Hemp Reform; New Bill Seeks CBD Limits
  3. Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
  4. Nowadays Eyes Category 'Longevity' With New Regulatory Hire
  5. From Lobby Bars to Minibars, Hotels Are Rethinking Beverage Programs
 

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🎙️ Nombase: Navigating Today’s Unpredictable Supply Chain

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Post-pandemic supply chains remain unpredictable due to tariffs, environmental factors, and ongoing global trade volatility. Costs shift quickly, availability can tighten without warning, and decisions that feel like they should be routine carry real risk for food and beverage brands.

Hear the inside scoop on what's happening and how to secure your supply chain with Beth Brown, David van Wees, and Tim Near from Agrowgate, a strategic sourcing and supply chain partner for CPG brands. 

They'll uncover where hidden risk is showing up in ingredients and packaging, how brands can build flexibility into sourcing and inventory strategies, and what teams should be focusing on now to protect margins and avoid costly disruptions.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
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