Plus, Long Weekend look-in, S’NOODS & Hippeas reviews, SpaghettiOs with worms͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshJune 04, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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📰 First Up In Food

Where Is The Largest Market Opportunity For Plant-based Products? 

Where Is The Largest Market Opportunity For Plant-based Products? 
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

It appears my shopping habits mirror those of a typical plant-based shopper always reaching for the alternative yogurt, sometimes alt-butter and only alt-meat on certain occasions. But that doesn’t quite tell the full story…

Plant-based food sales have been on a rollercoaster ride for the past decade. After ascending pre- and post-pandemic, they plummeted in the years since as consumers pushed back for better tasting and cleaner label product types. 

While there’s been plenty of chatter that “plant-based is dead” in recent years, that appears far from reality per a new report from The Plant Based Food Institute. 

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📣 Help Us Spotlight The Industry's Most Impactful People

📣 Help Us Spotlight The Industry's Most Impactful People

Nominations are now open for Nosh Impact 50 (formerly known as Nosh Notables). 

Our annual list recognizes the thinkers, doers, and connectors driving change in the packaged food industry. 

These are the people making moves, making waves and, above all, making a difference in the food world. 

Know someone who fits this description? We want to hear from you!

Complete this submission form to tell us who is worthy and why

 

✨ The News You Need ✨

🥣 How Long Weekend Building Around Freeze-Dried Soup 

Instant soup in the U.S. is dominated by formats like cans and pouches of wet product. Long Weekend is changing that.

Read the full analysis with Insider access

 

🛒 Gopuff Debuts Immersive Agentic Shopping Feature

Gopuff is optimizing its shopping experience to be even more instantaneous. But, rather than further refining its delivery and fulfillment, its latest update manifests itself within the minds of consumers on their way to checkout. 

Continue reading the full breakdown with Insider access

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. How Joyride Became Target’s Top-Selling Non-Chocolate Candy Brand

  2. Better With Buckwheat Enters Mass With Target Partnership

  3. Standing Tall Takes Aim At Soy Myths and Menopause

  4. Crisp Power Opens $15M Texas Production Facility

  5. David Expands Protein Platform with Frozen Dessert Pints

 

Get the Full Picture

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🎙️ CPG Week: Spilling The Tea On Ryl’s Latest Raise

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This week on the podcast, Monica and Lukas discuss Trek One Capital’s acquisitions of Good Karma Foods and No Cow. The podcasters also highlight the latest funding announcements, including a new investment for a celebrity-backed supplement brand.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 
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