You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• The complete analysis of OWYN and Quest’s winning formula and how it is leveling up their legacy, diet-focused brand family
• A taste of this week’s new products (check it out on BevNET)
• The latest marketing moves around the beverage industry 
• Details on the total tab after Kroger’s failed merger
• Why Campari is ditching self-distribution in Canada
• News of a restructuring at an integral coffee product private labeler

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Rising interest in protein drinks, coupled with new innovation, helped Quest and OWYN (Only What You Need) offset the faltering Atkins brand for parent company The Simply Good Foods Company (SGFC) during the second quarter.

Mark Rampolla, founder of Zico Coconut Water (now Zico Rising) and GroundForce Capital, is preparing to share his industry wisdom with emerging brand leaders in a seven-week “Guide To Freedom” accelerator course. 

Insiders can access all of the details on the new program.

Monster Brewing will cease operations in Utah late next month, the company announced Thursday.

Insiders can access the full story on BevNET.

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

BevNET’s New Beverage Showdown returns to New York this June, and applications are now open. Presented by Coca-Cola’s New Revenue Streams unit, this pitch competition gives early-stage, non-alcoholic beverage brands the chance to present in front of investors, retailers, a live audience, and thousands watching via livestream at BevNET Live. Past finalists include now-household names like Liquid Death, Health-Ade, Poppi, and MALK. Now it's your turn! The deadline to apply is Friday, May 2. 

Apply now. 

Is 2025 the year of the acquisition? The hosts highlight two more headline-grabbing deals announced over the past week: Hershey’s $750M purchase of BFY snack maker LesserEvil and the sale of watermelon water brand Mela to King Juice. We also speak with Jesse Bongiovi, who alongside rockstar father Jon Bon Jovi co-founded Hampton Water Wine, a rosé brand that’s taken the industry by storm.

Listen to the episode now. Also available on Spotify and Apple Podcasts.