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Protein’s role in the ready-to-drink beverage market has been rewritten in real time. 

The macronutrient was once largely confined to meal replacement shakes and post-workout recovery. But now it has made its way into everything from sodas to sparkling waters, creating new iterations of hybrid functional beverages. New “clear” protein formulations have expanded use cases as well.

Emerging and legacy players alike are betting that protein is becoming an everyday beverage benefit tied to satiety, wellness and nutrition goals rather than just fitness routines. 

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Four Loko is leaping into the intoxicating hemp category as the Phusion Projects-owned brand is launching a hemp-derived THC drink, Nine Loko.

The name is an ode to the delta-9 THC in the beverage, but we must stress that 420 Loko was right there!

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The Federal Trade Commission (FTC) and Southern Glazer’s Wine and Spirits have reached a tentative settlement agreement in the federal agency’s price discrimination lawsuit against the nation’s largest wine and spirits distributor.

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Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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In the latest episode of Taste Radio, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide. 

Listen now on your podcast streaming platform of choice.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Restaurant Owners Try to Keep Hemp on the Menu

2. Review: Neutonic Packs Powerful Productivity

3. BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds

4. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities

5. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth