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After a strong start in sparkling, is soda truly where Nixie shines?

Founder and CEO Nicole Dawes believes that could be the case, as she steers the five-year-old beverage company towards a new chapter of growth that includes more nostalgic soda flavors (two new SKUs, hitting stores this month) and a pivot to DSD with some regional heavy-hitters. 

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• Inside Fresh Thyme’s private label overhaul

• Details on an international energy drink ban

• News of a new consumer products fund backed by industry veterans 

• More people move news from the investment sector

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Yoga studios, luxury fashion houses and corporate campuses. 

A diverse ecosystem of alternative channels have quietly emerged as small but meaningful growth opportunities for adult non-alcoholic (ANA) drinks. 

Read the full analysis with Insider access

Tractor Beverage has been seeding growth for its better-for-you fountain drinks for years, and now it’s ready to reap the rewards. 

Continue reading the full breakdown with Insider access

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. KDP Updates Prices Structuring for JDE Peet’s Deal, Gamgort to Leave Board

2. Even as Spirits Sales Drop, Mixers Remain Relevant to Retailers

3. Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser

4. Why Brands Are Betting on Protein to Fuel Ready-to-Drink Coffee Growth

5. Seaweed Drink OoMee Raises New Investment

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

⚡  UPDATE rebranded its energy drinks and partnered with superstar influencer Kim Kardashian ahead of a retail rollout this spring. Read about it on BevNET

🥤 Coke’s Mr. Pibb is back and the relaunched product is backed by a marketing campaign featuring comedian Roy Wood Jr. Access the story here

⚠️ Be careful how you market: Halfday Tonics was hit with a proposed class action lawsuit taking aim at the brand’s claims of having “prebiotic benefits.” Check out the full story here

📲 Keurig Dr Pepper is leaning into the dirty soda trend with its new Dr Pepper Creamy Coconut flavors, an LTO inspired by social media trends. Read about more KDP innovations on BevNET

🥥 Vita Coco is keeping its message focused on “active hydration” this year as it expands deeper internationally and preps new marketing campaigns tied to the 2026 World Cup. Read the story on BevNET

Insiders can read even more of the latest in beverage marketing here

What happens when three CPG investors decide to build a brand themselves?

Kiva Dickinson of Selva Ventures joins fellow cadootz! cofounders Jordan Carpenter and Rachel Mansfield – all seasoned CPG investors – with Rachel also bringing her perspective as a leading creator, to share how experienced industry insiders launch differently. 

• They break down how they defined their non-negotiables before formulation, modeled margins and profitability from day one, and avoided common pricing and channel strategy mistakes.

• The cadootz! team also unpacks key decisions around manufacturing, reformulation for scale, retail sequencing, capital discipline, and building real demand through community before hitting shelves.

Tune into the episode here. Also available on Spotify and Apple Podcasts.