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• How the ingestible beauty trend has emerged from the functional beverage landscape, and who is behind its rise.
• A data dive into holiday discounting strategies
• Product drops and marketing moves from Caliwater, Stiller’s and more

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Amid the ongoing convergence of beauty and wellness, ingestible beauty, or “beauty-from-within,” products – specifically in powdered and ready-to-drink formats – are gaining significant consumer traction, proving that, as cliché as it may sound, beauty comes from the inside out.

The global ingestible wellness market was valued at $1.44 billion in 2024 and is expected to reach $2.66 billion by 2033, according to Grand View Research. 

Mainstream beauty retailers are taking note of this growth, with Ulta Beauty recently expanding its Wellness Shops from four to eight feet of shelf space to 30 to 40 feet of shelf space in more than 400 stores. 

Insiders can access the full story to understand what brands are driving the rise.

In less than two weeks BevNET Live heads to L.A. (Dec. 7–9), and this year is shaping up to be one of the most high-impact gatherings we’ve hosted. 

You’ll be in the room with teams from Spindrift, TRIP, Whole Foods, Coca-Cola, UNFI, KeHe, Parch, Bragg, Poppi, InvestBev, and 750+ more across beverage, non-alc, functional, RTD, and emerging categories.

We're just 11 days away. Limited seats remain so if you're planning on joining us, now is the moment to lock in your spot. 

Register now.

Functional beverage Chlorophyll Water has spent five years slowly building a category that is also the name of the brand. Now, the bottled water brand is raising a “low seven-figure” round as it prepares to launch its first aluminum can option and enter Walmart.

Insiders can access the full story.

If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong. 

Scan press releases for spirit or RTD brands these days, and you’ll find many of them boasting about ingredients, better-for-you qualities and production methods. Has the CPG-ification of spirits left fun behind?

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Can Creatine Be The Next Big Thing In Functional Beverage?
2. Aplós Closes $5M To Fuel Expansion
3. Saint James Says Sales Ignite After Pack Refresh
4. Suja Files For IPO
5. BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Cannabis beverage is a growing category but it comes with plenty of unexpected twists and turns. Success starts with what you can control, and in this category, that begins with the formulation. 

SoRSE Technology transforms cannabinoids into safe, stable, water compatible ingredients that make consistent commercial scale beverages possible. Michael Flemmens, Executive Vice President of Research and Technical Business Development at SoRSE, dives deep into the science, operations, and real world challenges behind building cannabis beverages that consumers trust and brands can grow.

Tune in here. Also available on Spotify and Apple Podcasts.