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🔐 What You're Missing |
| | Boston Beer is focused on “4th category” bev-alc – hard tea, vodka tea, hard seltzer and other beyond beer offerings – as traditional beer isn’t likely to grow again in this lifetime, according to founder and CEO Jim Koch. Koch shared that Boston Beer has found its niche and offered his 1st thoughts on Lytt, the company’s new, 15% ABV BuzzBallz challenger brand, during a fireside chat at the Goldman Sachs Global Staples Forum earlier this week. In today’s Brewbound Insider Newsletter and at Brewbound.com, Insiders are reading some of Koch’s most-quotable comments from the fireside chat. Insiders are also reading about: - Softer April scans for the top 25 beer vendors;
- NJ’s new ABC director;
- A-B’s $5M Mich Ultra and training investment in OH;
- And Hayden Beverage’s JV buyout with RNDC in ID.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
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| | Sponsored message from Briess Malt and Ingredients Co. | Destihl Brewery Founder & CEO Matt Potts said “We’ve been able to brew award-winning beers with Briess Malt year after year”. When a brewery wins two golds and a bronze in the same year, you know the malt behind it matters. Click to hear the rest of the Destihl story.
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📰 Today's Top Story |
| | 2023 was a sea-change year for several craft breweries who underwent leadership changes. Lawson’s Finest Liquids and Rhinegeist Brewery were among the companies who underwent CEO transitions that year. In this week’s Brewbound Podcast episode, Lawson’s CEO Adeline Druart and Rhinegeist CEO Adam Bankovich discuss entering Year 3 of their respective tenures at the top of those companies. In the 1st conversation, Druart dives into the “ongoing conversation” at the VT brewery of “what makes a Lawson’s Finest beer a Lawson’s Finest beer” and defines what makes a Sunshine brand. Then, Bankovich explains why launching Fuzzy Bones, a sparkling THC drink, has been a challenging and educational “crash course,” following OH’s ban on intoxicating hemp beverages. Listen here |
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📝 Brewbound Headlines |
| | | Boston Beer Company founder and CEO Jim Koch believes "premiumization is still out there and possible” for bev-alc producers. Koch shared the sentiment Tuesday during a fireside chat with Goldman Sachs analyst Bonnie Herzog while touting the “magic” of RTD offerings and the potential for Lytt, Boston Beer’s new 15% ABV BuzzBallz challenger. Read more |
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👀 ICYMI |
| | | Boston Beer Company is launching LYTT Electric Coolers in 5 states this month. Lytt is a line of 15% ABV, malt-based, RTD offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers. Read more |
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📊 Data Dive |
| | | Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume declined 0.7%, YTD through April 19 in MULO+C. In the L4W, those metrics decelerated (dollar sales +0.1%, volume -1.4%). Dive deeper |
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👋 That's all for today's Brewbound Newsletter |
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