Plus, product reviews, Health-Ade enlists Lohan, Breakthru with hemp bevs, CPG Week͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetMarch 19, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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Powder Mix Powerhouse Leans into Function

Powder Mix Powerhouse Leans into Function
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Martín Caballero

Managing Editor, BevNET

JelSert is happy to oblige consumers’ and retailers’ constant demands for more functional beverages.  

Spry and Agile: Even as it passes a century in business, the king of powder beverage mixes is still actively innovating, having enjoyed a recent resurgence as a purveyor of TikTok-inspired releases across its portfolio of brands. That will continue in 2026, but with innovation that comes with a narrow focus.

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⭐ Reviews: ESSPO and Nguyen Coffee Supply

⭐ Reviews: ESSPO and Nguyen Coffee Supply

This week, we sipped on ESSPO, a new line of espresso sodas, before washing it down with even more caffeine via the recently upgraded formulation from Vietnamese coffee specialist, Nguyen Coffee Supply 

📝 Check out all of our tasting notes here

 

Your vision. Our Execution. Market Domination.

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👉🏼 The News You Need 👈🏼

🤝 Health-Ade Enlists Lindsay Lohan 

Health-Ade tapped actress Lindsay Lohan as the star of its latest ad campaign, as the kombucha maker seeks to make its flagship product more accessible and approachable to everyday consumers.

Read the full analysis with Insider access

 

🚛 Hemp Brands “Break” Into New Distribution

Breakthru Beverage Group is the latest major wholesaler to dive into the booming (and uncertain) intoxicating hemp drink set.

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Milo’s Aims to Control the Chilled Category

  2. Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z

  3. How Mission Craft Cocktails Went From 2K To 80K Cases In One Year

  4. PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout

  5. Uncle Nearest Seeks Chapter 11 Amid Receivership Fight, Founder Sues Lender

 

🎙️ CPG Week: The People v. David

Plus, A Protein Soda Boom and George Clooney’s Near Beer

Plus, A Protein Soda Boom and George Clooney’s Near Beer

This week on the podcast, Monica and Brad discuss a class action lawsuit against David Protein, Bloom’s entry into the crowded protein soda set, Bachan’s post-acquisition plans, and George Clooney’s near beer brand.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 
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