Plus, this week’s new products, Goodies launch, BranchOut branches out, Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
May 15, 2026
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📰 First Up In Food

How Ground Up Built a $3M Mission-Driven Business Without Outside Investment

How Ground Up Built a $3M Mission-Driven Business Without Outside Investment
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Adrianne DeLuca

Assistant Managing Editor, Newsletters

Ground Up has confidence in its ability to do two things really well: scale a flavor-driven, clean label nut butter business and give women the confidence they need to succeed in the workforce.

Ten Years and 100+ Graduates: The self-funded company is celebrating 10 years in operation as it surpasses $3 million in annual revenue. It has also supported over 100 women in finding meaningful employment through its in-house workforce training program. 

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🆕 This Week’s New Products

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🥣 Purely Elizabeth is debuting Protein Granola in three flavors, building on the launch of its beauty-inspired granola earlier this year. Read the full story

💪 Hippeas has worked to position its protein around whole, recognizable foods, leaning heavily on its hero legumes to concoct the new Protein Crunch line with 8 grams of protein per single-serve bag. Get all of the details

🍬 Better Sour is marking a strategic expansion beyond its low-sugar positioning with the launch of tropical sour gummies sweetened with cane sugar. Read more about the new SKUs

🍫 Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with a new protein-forward dessert line. Learn more here

🧀 Kraft Heinz is introducing a snackable spin on Lunchables, leaning into the growing consumer appetite for bite-sized, shareable snacking experiences. Read the full story

🛒 Rogue is gearing up for its retail debut this summer, armed with $2.5 million in pre-seed funding and a product that combines “max flavor” with “clinically relevant” probiotics, protein. Get all of the details

We’ve rounded up the rest and the best new products making their way into the food industry this week – from Piña Colada-flavored Greek yogurt bars to gluten-free French toast sticks – and packaged them up in one place. 

🆓 Check out the full gallery on Nosh

 

✨ The News You Need ✨

🧒 Goodies Debuts in U.S.

Goodies, a global children’s snacking brand, debuted stateside this week online and at select Walmart and Kroger stores. 

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📊 BranchOut Seeking Biz Diversification In 2026

BranchOut Food is expecting to “buildup” its retail partnerships in mass, club and private-label manufacturing as it expands its portfolio into new categories.

Continue reading the full breakdown with Insider access

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. The Goods Mart, Whole Foods Expand with More Small Format Stores

  2. B&G Foods Says Portfolio Reset Is Driving ‘Transformational’ 2026

  3. Tattooed Chef Nears $4.7M Investor Settlement

  4. [Exclusive] Harken Snags New Capital Ahead of Costco Rollout

  5. Cal-Maine Building Prepared Foods Portfolio with Van’s Acquisition

 

Headlines Are Just the Beginning

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🎙️ Taste Radio: CPG’s Plot Twist: Old Ingredients, New Money

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From beef tallow fries to real sugar candy and olive oil potato chips, the hosts discuss how the hottest brands in CPG are winning – and raising serious money – by reimagining old-school ingredients for modern consumers. 

We also meet with Better Sour co-founders Bella Hughes and Semira Nikou to discuss the brand’s new gummy line and upcoming launch at Whole Foods.

Listen to the episode now

 

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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