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Any retail operator knows it’s a challenging business. It's even more difficult when you specialize in an emerging category. But the decision to close Sèchey’s adult-non-alcoholic (ANA) bottle shop went deeper than pure economics.

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Yerba Madre has a new CEO. The brand named board member Steve Lesnard to the top spot as it focuses on expanding its consumer reach amid growing demand for functional beverages.

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Saint James Iced Tea is expanding its club footprint via a nationwide Costco launch, featuring a chain exclusive variety pack at all of the retailer’s U.S. locations.

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This week, we sipped on ARMRA’s new ready-to-drink colostrum soda, available in Huckleberry, Pomelo Basil, Spicy Lime, and Pear Ginger flavors. 

📝 Check out all of our tasting notes here

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. How Golf Culture Is Embracing Modern CPG

2. NIQ: As Margarita Sales Cool, Martinis Step Into Spotlight

3. Hemp Beverages Grew 133% Last Year, HBA Reports

4. Albertsons Is Now Testing Hemp THC Drinks In Chicago

5. Hockey Stick Ventures Launches $3M Fund I

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Heathcote Bakery founder Suzanne Lyon built a devoted following with an ultra-premium chocolate chip cookie made with uncompromising ingredients and a meticulous process. Then came viral demand, endorsements from Oprah and Bobby Flay, and the challenge every founder faces: how do you scale without sacrificing quality?

Listen to the episode now. Also available on Spotify and Apple Podcasts.