Plus, another retailer adds a store brand.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshSeptember 04, 2024
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

📰 Today's Top Story

🥩 Where’s the Beef? Impossible Foods Ends IP Dispute With Motif FoodWorks

🥩 Where’s the Beef? Impossible Foods Ends IP Dispute With Motif FoodWorks

Alt-protein producer Impossible Foods has (finally) settled its multi-year patent infringement suit against Motif FoodWorks, a spinoff of Massachusetts-based Gingko Bioworks, according to a dismissal order filed yesterday in Delaware District Court. 

The spat began in March 2022 when Impossible filed a lawsuit alleging Motif willfully and indirectly [see below] infringed on at least one of its patents by using a heme-containing protein in a “beef replica product.” According to the complaint, heme-containing proteins and the discovery that heme is essential to replicating the taste, aroma and mouthfeel of animal-derived meat fall under Impossible’s patent protections. 

“We applaud other companies’ efforts to develop compelling plant-based products, but we do not tolerate attempts to undermine our brand or products through the deliberate and unauthorized infringement of our intellectual property,” a spokesperson from Impossible said at the time of the suit. 

In November 2022, the court refused to toss claims that Motif was ripping off Impossible’s patents on meat-alternative foods, saying it was too early to resolve the dispute. At the time, the judge said various limitations of the at-issue patent claims had “at least two plausible constructions.” 

However, Motif recently notched a win against Impossible when a three-judge panel for the Patent Trial and Appeal Board (PTAB) invalidated nearly two dozen claims on Impossible’s food tech patent for the use of heme in alternative proteins to affect taste and aroma in June. Impossible’s claims were deemed invalid due to prior patents and applications that had been filed.

Impossible’s heme was originally derived from soybean root nodules; comparatively, Motif’s was developed using bovine cells called HEMAMI, for which the company secured generally recognized as safe (GRAS) certification in 2021. Both companies use fermentation technology to produce these ingredients. 

As part of yesterday’s agreement between Impossible and Motif in Delaware District Court, neither party will be able to renew any allegations. 

✨ What You Need to Know ✨

🥳 Albertsons Companies Unveils New Store Brand

Albertsons Companies today announced the debut of Overjoyed, its newest store brand featuring bakery and snack products, as well as gifts and celebration supplies, at Albertsons, Safeway, Vons, Jewel-Osco, Acme and Shaw’s stores.

🍪 The launch marks the retailer’s first major private label introduction in recent years and includes such items as French macarons, s’mores trail mix, chocolate fudge brownie ice cream cake and seasonal offerings like vampire fang gummies and Halloween-themed cookie kits.

🛒 The past year has seen a private label boom, which has included Walmart’s introduction of the bettergoods brand and CVS’s new Well Market line, among others.

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🎙️ Now Streaming: Taste Radio

🫗 Sips & Whispers – Talking Shop With Ken Sadowsky

🫗 Sips & Whispers – Talking Shop With Ken Sadowsky

Influential advisor and investor Ken Sadowsky and Taste Radio editor Ray Latif sip their way through an assemblage of beverages, as the former shares his perspective on trendy concepts, categories on the rise, package design, his investment thesis and successful retail strategies.

Listen to the episode now. 

🚨 What You're Missing 🚨

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