🚨 What You're Missing 🚨 |
| | The adult non-alcoholic (ANA) category is expected to reach $1 billion in off-premise sales this year. A majority of those sales are NA beer, which accounts for 83% of ANA sales. Insiders are reading BevNET spirits editor Ferron Salniker’s recap of last week’s NIQ webinar with the Adult Non-Alc Beverage Association. In the full edition of the Brewbound newsletter and at Brewbound.com, Insiders are also reading the latest news, including: - Trade groups’ comments on nutrition and allergen labeling;
- The latest Circana weekly scans;
- An Arizona brewery closes after sale falls through;
- Monday Night’s new Atlanta taproom;
- Sierra Nevada’s expansion of its Hop Splash sparkling water line;
- And the Iowa Craft Beer Tent at the Iowa State Fair.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
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Today's Top Story |
| | | The adult non-alc (ANA) category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ. The new data was presented by NIQ director of bev-alc thought leadership Kaleigh Theriault and NIQ bev-alc consultant Jon Berg last week in a webinar for the Adult Non-Alc Beverage Association. Insiders can go deeper into the numbers, including the impact of new entrants across ANA categories, changes in the top-5 brands and pricing pressures. |
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Brewbound Headlines |
| | | Several bev-alc trade groups, including the Brewers Association (BA) and Beer Institute (BI), submitted comments to the TTB last week, raising concerns over notices of proposed rulemaking (NRPM) regarding nutrition and allergen labeling on wine, distilled spirits and malt beverages.
The majority of comments were in support of proposed labeling requirements. However, trade groups shared their opposition of the implementation timeline, and asked for possible exemptions, particularly for smaller bev-alc producers. Insiders can read more from both groups’ statements – including details on how the BA and BI disagree – as well as comments from the American Craft Spirits Association.
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Data Dive |
| | | Bev-alc off-premise dollar sales may have stemmed the outgoing tide of the past several weeks, but were still in the red YoY and WoW, according to the latest weekly scans report from market research firm Circana. Total bev-alc dollar sales topped $1.425 billion, marking YoY (-0.3%) and WoW (-0.7%) declines during the week ending August 10. Volume declined 1.9% YoY. Insiders can read more about beer and RTD brand-level performance. |
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ICYMI |
| | | Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer.
Now in its 3rd release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer. The series pairs the RTD brand’s expertise in cocktail recipes with the creative force of 5 breweries from across the country: WeldWerks Brewing (Greeley, CO), Holy City Brewing (Charleston, SC), Green Cheek Beer Co. (Orange County, CA), Revolution Brewing (Chicago) and Creature Comforts Brewing Co. (Athens, GA). Insiders can read more here.
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Save the Date |
| | Brewbound Live takes place in Marina del Rey, CA on December 10+11, and the official Marriott hotel block is now available. Staying on-site means you’re just steps away from panel discussions, beer tastings, and connection-building with top industry leaders. Secure your spot early, register now to access the room block and save $100 with early registration. |
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Now Hiring |
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👋 That's all for today's Brewbound Newsletter |
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