Brewbound Insiders are learning about continued SKU and shelf space rationalization in 2024, and expectations for 2025, per a recent presentation by Bump Williams Consulting president Dave Williams. 

Williams dove into trends across beer segments, as well as growth strategies for manufacturers, wholesalers and retailers, and how they align (or don’t). 

Insiders are also:

• Reading about how an Arkansas sake maker is helping the segment gain traction in the U.S.;
• Getting updates on a brewery resurrection and Trump’s tariffs plans;
• Learning which Molson Coors brand could be its next “fastest growing” offering, according to Brian Feiro, president of U.S. sales;
• Diving into 2024 on-premise trends from BeerBoard;
• And checking out Three Floyds’ first non-craft beer offering. 

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Beer’s battle for shelf space is nowhere near over, according to data from Bump Williams Consulting (BWC), shared by president Dave Williams earlier this month during Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida. 

Beer has fought to keep its shelf space, working against calls for more beyond beer offerings. However, the number of beer SKUs have now been cut for the second consecutive year as space continues to shrink, according to Williams. 

Insiders can read highlights from Williams presentation, including expectations for 2025 based on the different growth strategies of manufacturers, distributors and retailers.

Arkansas-based Origami Sake is attempting to make the traditional rice wine more approachable to American drinkers by pairing its premium-positioned products with transparent packaging callouts and a new non-alc variety that caters to moderating consumers.

Co-founder and president Matt Bell said: “Back in 2016, my experience with sake as an Arkansan was the same experience that most of my friends had, warm sake that tasted bitter and wasn’t great to drink. It was something you did at a hibachi or sushi restaurant once a year.”

Insiders can read more about Oragami’s category-building efforts in the U.S.

New Belgium Brewing resumed brewing at its Asheville, North Carolina-based production facility for the first time since Hurricane Helene wreaked havoc on the region and shut down the brewery’s operations. 

More than three months after being knocked offline, Voodoo Ranger Juice Force will be the first beer going into the tanks in Asheville, with packaged products expected to follow in March. 

New Belgium CEO Shaun Belongie joins the Brewbound Podcast to discuss the comeback in Asheville, the company’s still-unfolding contingency plans and the road ahead. 

Belongie also shares New Belgium’s 2025 plans.

Listen here or on your preferred podcasting platform.