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| | Sponsored message from Venable LLP | FDA's proposed mandatory GRAS (Generally Recognized as Safe) notification rule could reshape how functional food and beverage brands bring products to market. On Thursday, November 5 at 2:30 p.m. ET, Venable attorneys Todd Harrison and Claudia Lewis will cover which ingredients may be affected, who's responsible for filing, what it means for existing products, and steps companies should consider taking now. Live Q&A included.
https://www.cpgmedia.com/webinars/gras-under-pressure-what-fda-s-proposed-rule-means-for-functional-foods-and-beve
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📰 Big Today In Beverage |
| | | What’s better than a strategic reset? A strategic reset with $20 million attached. That’s the new reality at Zevia this morning after the company announced an agreement to secure $20 in equity investment from GP Investments, the end result of a 12-month review to explore maximizing shareholder value. It’s a significant vote of confidence for a brand that has endured a grueling few years of CEO turnover, shareholder rebellion and mounting quarterly losses. Zevia’s ambitious turnaround plan – centered on functional innovation, a focus on youth culture and marketing, and balanced distribution – is still no guarantee, but now there’s some financial fuel in the tank for the road ahead. Read the full story on BevNET |
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🆕 This Week’s New Products |
| | This week's new product gallery features female-focused "quiet energy," a pair of new drops from Uncle Matt's, Pepsi's latest LTO soda and GORGIE's take on the Shirley Temple. Check out the full gallery. |
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 | Upgrade to Insider: Built for Food & Beverage Operators What you get with Insider: - In-depth reporting on BevNET.com and Nosh.com, not just the highlights
- A curated weekly newsletter that cuts through the noise
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👉🏼 The News You Need 👈🏼 |
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🎙️ Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer |
| What does a retail tour of London reveal about consumer trends at home and abroad? We review products, packaging and positioning catching our attention across the U.K. market and explore what U.S. and British brands can learn from each other about flavor, functional innovation and retail strategy. We also sit down with James Clark, the founder of California-centric craft distillery Brucato Spirits. Listen now. Also available on Spotify and Apple Podcasts. |
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