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| Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content. Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
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| | Sponsored message from Beneo | From small, gradual changes to major lifestyle shifts, BENEO’s functional ingredients provide the building blocks for a healthier future. Support your consumers with targeted benefits that fit their journey with tasty products, whether with or without GLP-1 medication.
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📰 Big Today In Beverage |
| | | Want to know what Gen Z thinks about alcohol? Ask someone from Gen Z. Or two, in this case: Meet Josephine Miller and Della Daml, a pair of 20-somethings boldly entering the beverage game this month with their new brand Charm Tonic, a zero-proof “social wellness” drink that’s very much a “by us, for us” new venture. Unlock the full story with BevNET & Nosh Insider |
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🆕 This Week’s New Products |
| 🍷 Boisson is the launch partner for Gut Feeling, a botanical herbal drink brand developed by Austrian natural wine estate Gut Oggau. Read about it here 🦌 Bucked Up has unveiled a 16 oz. Drive Hydration line, pitched as a “hydration drink for athletes, professionals and anyone who needs more than water.” Check it out on BevNET 🎽 Kylie Jenner's Sprinter Spirits RTD brand has pushed its expertise in the skincare industry with the launch of k2o by Sprinter, an “Advanced Skin Hydration Mix.” Get the scoop here We rounded up plenty more new drinks reaching the market this week from caramel cold brews to prebiotic coffee grounds and yerba mate-infused THC brews. 🆓 Check out the full lineup on BevNET |
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👉🏼 The News You Need 👈🏼 |
| BRĒZ has become a recognizable name in the intoxicating hemp beverage category since its DTC launch in April 2023. Aaron Nosbisch has been the face behind its growth strategy, but not anymore. Read the full analysis with Insider access |
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| | Sponsored message from Nombase Education | | Most CPG brands approach retail like marketing. Retailers run it like a financial system. This guide breaks down how promotions, pricing, and margins actually work and how your brand is evaluated on the shelf.
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| Sazerac has entered the chat. Weeks after Pernod Ricard and Brown-Forman confirmed that they are in merger talks, The Wall Street Journal reported that Sazerac has approached the company about a potential deal to combine two whiskey giants and two of Kentucky’s largest spirits companies. Read the full story with Insider access |
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| Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders. 📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys. Unlock the full archive here. |
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🎙️ Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products. |
| Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry’s most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn’t ready. They also debate whether returning some Reese's products to classic chocolate recipes could spark a ripple effect across the category. Tune into the episode now. Also available on Spotify and Apple Podcasts. |
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.
Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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Your feedback is our fuel. Tell us what you think about the Daily Briefing. Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com. 📥 Did a friend forward you this newsletter? Sign up here. |
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