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There’s a manufacturing gold rush in CPG, but it's playing out far from the Golden State. 

Food and beverage brands are flocking to self-manufacturing as a means to build a moat around their business. 

Those castles factories aren’t cropping up along the coastlines, but rather in the central region of the U.S. where land is cheaper and distribution networks reach outward like a web rather than all the way across the lower 48. 

That was the impetus behind Superb Bakehouse’s latest manufacturing investment as the gluten-free waffle brand rides the wave of high category demand.

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J.M. Smucker closed out fiscal 2026 with a strong quarter, highlighting the progress of a multi-year effort to reshape its portfolio around faster-growing brands and categories.

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United Natural Foods Inc. (UNFI) delivered stronger profitability and margin performance in its third quarter despite a decline in revenue driven by ongoing network optimization efforts.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. VMG Partners Backs Stars + Honey with $24M Growth Investment

2. Second Nature Brands To Acquire Tillamook Country Smoker

3. Kindling Scales Retail Reach And Mission Through Target Partnership

4. Why Morinaga Acquired My/Mochi – and What Comes Next

5. Gopuff Debuts Immersive Agentic Shopping Feature

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It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🥥 ALOHA is moving from the nutrition aisle into the main grocery set as part of a national rollout at Walmart. Get all the details here

🌱 U.S. plant-based food retail sales remained steady at $7.9 billion in 2025, compared to $8 billion in 2024, but there’s plenty of regional opportunities emerging. Read the full story on Nosh

🥩 Jerky and meat sticks have emerged as one of the fastest-growing segments in center store, according to a new report from CoBank. Get the full breakdown

🤝 GateDrop brought on former UFC featherweight title contender Chad Mendes as its founding brand partner. Check out the full press release

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