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| DAILY BRIEFING: LITE EDITION | | A preview of today's news & insights for the beer industry. |
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| 🔐 What You're Missing | | | In bev-alc’s buzziest segment, BuzzBallz boasts a commanding dollar share. The Sazerac-owned, high-ABV spherical cocktail brand holds more than a 20% share of premixed cocktails, with a pair of Anheuser-Busch InBev-owned brands trailing it. How big is the gulf between No. 1 and No. 2? Brewbound Insiders are getting a segment snapshot of premixed cocktails, including top 5 brands BeatBox, Cutwater, Surfside and Sun Cruiser. Insiders are also reading about: - Growth strategies in NAwine;
- Soft scans during Cinco de Mayo;
- Armed Forces Brewing’s $50M civil lawsuit;
- A middle-tier red network deal in MD and D.C.;
- And near nationwide expansion Crystal Light Vodka Refreshers.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
| | 📰 Today's Top Story | | | | Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers in the L52W (ending April 19). The brand gained 3.24 share points in the period, holding 20.78% of premixed cocktail dollar sales. A nearly $257 million gap exists between BuzzBallz and its nearest premixed cocktail competitor. Go deeper |
| | 📝 Brewbound Headlines | | | | Winemaking is a slow process, requiring years devoted to growing, harvesting, fermenting and aging before a bottle is uncorked. Much to the frustration of its producers, the adoption of NA wine is taking a similar pace. Long dominated by sparkling varieties, still varieties of NA wine are populating the category as mainstream wine brands enter the set, with an ability to scale and open the door to a broader addressable market with less expensive options. Yet, NA wine is not just being shaped by mass-produced wine brands offering easier-to-swallow price points. Functional, intoxicating hemp and celebrity-backed options are adding new occasions and fresh audiences to the category. Read more |
| | 📊 Data Dive | | | | Leapfrogging was the theme across bev-alc last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720. In spirits, A-B’s Cutwater Spirits RTD cocktails outpaced Brown-Forman’s Jack Daniel’s by $68,653. Dive deeper |
| | 📅 Save the Date | | | Connect with brand leaders and trailblazers at BevNET Live on June 10+11 in NYC. BevNET Live is your opportunity to initiate conversations that lead to partnerships, have your toughest questions answered by leaders who have been in your shoes, learn from expert talks on-stage, and sample the latest beverage innovations. Register today to connect with leaders from both established and emerging beverage companies. Click here to see who you'll meet at the event |
| | 👀 ICYMI | | | | Pabst Brewing Company is discontinuing 175-year-old legacy light beer Schlitz – for the foreseeable future. "Unfortunately, we have seen continued increases in our costs to store and ship certain products and have had to make the tough choice to place Schlitz Premium on hiatus,” Pabst head of brand strategy Zac Nadile said in a statement shared with Brewbound. Pabst acquired the Milwaukee lager brand in 1999 and relaunched it in 2008. Read more |
| | 💼 Now Hiring | | | | | | 👋 That's all for today's Brewbound Newsletter | |
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