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Content is king, but making it resonate with the right audience is a hurdle many brands fail to clear. 

When it comes to something so personal and unifying like food – where the options are endless but dietary preferences often create distinct factions – modern consumers want to support brands that speak directly to their needs. 

“Social content doesn’t need to constantly “sell” the brand to drive results – it needs to build trust and relevance,” said Jennifer Barney, a food entrepreneur, CPG advisor and author of The Business of Food substack, on the importance of creator-backed brands and platforms like TikTok Shop. 

Insiders can read how to do just that in the full story.

Jeni’s Splendid Ice Creams founder Jeni Britton has accomplished a lot in her over 20 years of building a premium brand in frozen.

In that time, she has accumulated a variety of learnings that have shaped how she has approached her most recent venture, Floura, a high-fiber, nutritional bar. At Nosh Live 2025, Britton discussed the successes and challenges she has faced and how they have been adapted to her new brand.

Insiders can watch the video replay on Nosh.

Marijuana industry advocates are cheering after President Trump issued an executive order directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance. 

Become an Insider to understand the impact on CPG.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. Smood Sweets’ Long Game: Whole Fruit, Permissible Indulgence and a National Launch with Target
2. Truly Indian’s Clean Label Push Meets Tariff Pressure
3. Founders Row Kicks Off Portfolio With Investment in Hot Box Pretzels
4. Why Fundamentals, Not Flash, Will Define the Next Generation of Packaged Food
5. General Mills Cuts Prices Across Two-Thirds of North America Retail Business Amid Sales Slump

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and “noise-canceling” tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage?

Tune into the episode here. Also available on Spotify and Apple Podcasts.