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Something & Nothing has raised a fresh $6.4 million round, bringing the U.K.-based premium soda brand’s total investment to $15.7 million.

The new capital will, in part, support marketing efforts that aim to differentiate the product in the increasingly competitive modern soda set.

• Something & Nothing’s “Not Pop” campaign highlights its clean label, unique flavors and lack of functional ingredients.

The campaign began as a hyperlocal “neighborhood” strategy last fall in Chicago and has proven to dramatically increase sales at retailers where the billboards are posted. Now it's looking to take that playbook to new markets.

Read the full story on BevNET

All Día goes the extra mile to be even lower than some of the typical 5% ABV hard seltzer and hard teas on the market.

Read the full review.

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How do you repair an industry that’s steadily lost relevance with younger consumers? If you’re the founders of Wonderwerk, you go where they live and breathe – and throw a party. 

Co-founder Issamu Kamide joins us to share how the unorthodox wine brand challenged category conventions, used culture and community to build the brand, and turned consumer behavior into a roadmap for innovation.

Listen to the episode now

Also available on Spotify and Apple Podcasts.

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