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Our reporters are back from California with thick notebooks in tow, as we’re just starting to dig into the trove of new products, redesigns, reformulations and brand updates from last week’s insane-as-ever Natural Products Expo West show. Expect more brand updates, trend stories, video interviews and product galleries to follow this week, but we’ll start off Monday with some all-important hydration news for thirsty readers. Insiders can access all of our coverage for more including news from Be Love, PATH, Plezi, Heywell and Huxley.  

A slight decline in net sales due to flat year-over-year net income contributed to the “challenging” results posted by LaCroix sparkling water producer National Beverage Corp. Insiders can access the full rundown and learn what contributed to these results.

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New Beverage Showdown Winner, Recoup, will be sampling their delicious, sparkling "Gut Healthy Hydration" beverages at booth #N1529. Crafted with electrolytes, prebiotics, and ginger with no added sugar or stevia, Recoup delivers restorative refreshment with a ginger kick. Learn more

The BevNET and Nosh team has been busy pumping out insights from the industry’s biggest show. While you were putting together booths, slinging samples or scouring the show floor yourself, you may have missed out on some of our coverage of the show. Here’s a quick guide on what’s up:

🫦 Pre-Show Samples: A first look at new products from Vita Coco, Topo Chico, Califia, MALK and more; why Bloom is expanding into the RTD prebiotic soda space; why St. James is pivoting on packaging and a look at Jordan’s Skinny Mixes’ first RTD innovation; and inside the acceleration of A2 dairy. 

🔬 During Expo Analysis: After each day the team debriefed what they saw, sampled and heard from the show including yerba mate’s moment and Eclipse’s pivot from pints to plant-milk on day one. By day two, Huxley and Heywell’s investment were talk of the town and BEAM refreshed its RTD Be Amazing brand. 

📹 Live From Anaheim: Watch our editors run down each main day of the show. First up was discussions of tariffs and product trends. The following day, the duo got serious about MAHA’s presence, DEI initiatives and…. chicken schmaltz. Check them out now.