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We’re minutes away from hitting the floor for the second day of NACS in Chicago and, whether you’re at the show or following from home, we’ve got you covered with all the news and updates.

Over at Coca-Cola’s booth, dubbed the “C-Street of Innovation,” there were opportunities to pick up branded swag and kick soccer balls, but the promised innovation was more focused on incremental format and flavor tweaks in CSDs, with one category prominently left out of the discussion.

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

It may be overshadowed by a booming energy drink space, but RTD coffee brands are eager, yet patient, about reversing the sliding category. 

At La Colombe’s booth Wednesday, Jamie McGeehin, VP of commercial strategy and development, said the brand is focused on gaining c-store distribution (with QuikTrip, Casey’s and Wawa, among others) and driving trial, before kicking off a big “innovation year” in 2026.

🎁 Here’s a bonus! Read the full story here – even if you’re not yet an Insider. 

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BevNET and :INCLUDED CPG are proud to share the three brands selected to attend BevNET Live L.A. through our partnership with the mission-driven organization.

Representing a range of innovation, heritage, and purpose-driven entrepreneurship, these brands exemplify the creativity and community impact that define :INCLUDED’s mission to amplify underrepresented voices in the CPG industry including

This year, BevNET Live will welcome Daio founder, Jason McAlpin; The Lucky Ox co-founders Kyle Nguyen and Fane He; and Stursi co-founders Alexandra “Lexx” Mills and Olivia “Livv” Mills.

⏩ Meet them at BevNET Live.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Chobani Raises $650 Million
2. Target Begins THC Beverage Sales
3. Manna Beverages Lists Nor-Cal Facilities for Online Auction
4. Prime Sues Más+ by Messi Over False Advertising Claims
5. PepsiCo Says “Fiber will be the next protein,” After Q3 Volume Declines

This week’s reviews roundup features a pair of brands pushing the envelope – one in an evolving new category of ‘greens’ drinks (Huel) and another offering a fresh take on the classic soda (Hawaiian Soda Co.). 

📝 Check out our tasting notes here. 

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

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BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into Whole Foods Market’s annual trends forecast and DayDayCook’s shift away from its recent brand acquisitions to focus on bitcoin. 

The podcasters also discuss the potential of a new food processing technology and the legal battle brewing between Liquid Death and Death Wish Coffee.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.