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Growth adds complexity fast, and without clear financial visibility, it’s easy to lose track of what’s actually driving your business. This free guide breaks down how to understand your margins, manage inventory, and build better financial systems. Download now and start making more confident decisions. Learn more

There’s a new mentality brewing around energy drinks…

As consumers are “biohacking” and “maxxing” their way to optimum bodily performance – energy remains a solid foundation for getting them there, so long as nootropics, functional ingredients and supplements are stacked on top. 

Read the full story for free in the latest edition of BevNET Magazine

In this Nombase Education Series, Nicole Dawes, founder of Late July and Nixie, explains how to build a mission-driven brand where the mission isn’t marketing — it’s the operating system.

Drawing from two decades of building nationally recognized companies rooted in purpose, Nicole shares how a clear mission can shape every choice a founder makes, from sourcing and formulation to hiring, pricing, and retail partnerships.

She explores how staying true to your values doesn’t limit growth; it sharpens it, leading to smarter decisions, operational efficiency, and long-term profitability. 

Explore the full course with Insider Access

A federal judge has blocked the USDA from allowing five states to prohibit SNAP recipients from using benefits to purchase soda and candy. But the ruling is based on technicality rather than the merit of those programs…

Read the full analysis with Insider access

What happens when a leading ANA beverage platform walks into The New Bar? They buy it. 

The Zero Proof today announced the acquisition of West Coast, non-alc hospitality and discovery program The New Bar.

Continue reading the full breakdown with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

2. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

3. BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds

4. Restaurant Owners Try To Keep Hemp On The Menu

5. Brown-Forman, Sazerac Bet on New RTDs

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

📱BRĒZ is upping the marketing for its THC-free product line, tapping into ecommerce channels and platforms like TikTok Shop to grow its uninfused business. Read the story here

⚽Niagara isn’t an official sponsor of the World Cup, but it’s marketing its bottled water around the event with its new “The Water Break Is Here” campaign. Check out the full report

🛹 NO CAP! Soda Pop is teaming with the X Games this summer through a fully integrated 360 program built to drive visibility, cultural relevance, and retail excitement. Check out the press release

Looking for more? Insiders can get even more marketing news on BevNET

Getting onto retail shelves can feel like a big accomplishment – but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business?

Lauren Chew of Love + Chew Superfood Cookies shares the story behind her decision to exit 2,500 retail doors through UNFI and KeHE – even with velocities buyers were happy with.

Listen to the episode now. Also available on Spotify and Apple Podcasts.