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• A complete look at Beckham’s buzzy new snack business
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Honey is the hero ingredient in a new children’s snack brand, BEEUP, co-founded by former professional soccer player David Beckham and serial entrepreneur Shaun Neff, managing editor Monica Watrous reported this morning. 

Insiders can access the full story to understand the brand’s go-to-market strategy and product development plans.

Refrigerated rolled dough brand Jus-Rol is pushing its “star product,” a clean label Puff Pastry, to 300 Target stores nationwide this month. The new distribution builds on growing momentum for the brand, which claims it has grown dollar sales 39% and seen unit sales spike 42% in 2025 alone.

Insiders can access the full story for a look into the chilled dough category.

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CPG brand evolution studio Cavehouse has officially launched by industry veteran Matt Cave to focus on helping brands “amplifying distinction to drive market performance.”

Read the full release on Nosh’s Food Wire.

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Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?

Listen to the episode now. Also available on Spotify and Apple Podcasts.