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You know what they say: There’s strength in numbers. In CPG, they say there’s strength in vertical integration. 

Both of those sentiments seem to be the impetus behind Keep It REAL Foods – a new organization created through the merging of five brands: RIND Snacks, Oakhouse Bakery, MaGi Foods, Small Batch Organics and Whirlybird Granola. 

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Tem Toa (translation: “full table”) is a new Thai-inspired frozen food brand launched by the creators of Deep Indian Kitchen and marks the establishment of its new brand platform, Deep Brands. 

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Hippeas has decided that after a decade on the market, now was the right time to “assert ownership” over its hero chickpea ingredient. 

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PepsiCo is conducting a litmus test on content creator-led hype and whether it can serve as a viable go-to-market strategy.

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Spare Food Co. may have started as a drink company utilizing upcycled whey, but it has found a bigger opportunity as a foodservice ingredient provider in a much beefier segment. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Fresh Thyme Relaunches Private Label With BFY Focus

2. What’s Big Food Cooking? A Peek Inside The Pipeline

3. Mondelez, Hershey, Mars, Nestle and Lindt Team Up To Protect Cocoa

4. How Frozen Food Evolved into a ‘Kitchen Essential’

5. How Mason Dixie Is Proving That ‘Clean Label and Comfort Food Aren’t in Conflict’

This week on the podcast, Monica and Lukas discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Just Ice Tea.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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