Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content.

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up. Learn more

Hot take: “America” is not a branding strategy. 

You’d be forgiven for thinking otherwise this summer. Everywhere you look, beverage makers are going all-in on Americana, making everything from Mountain Dew to Monster Energy to kids juice drinks all star-spangly as the country celebrates 250 years. 

It’s a unique branding opportunity for sure, but when everyone is doing it, not so unique at the same time. 

We went to a group of branding experts to find out the dos and don’ts of modern American branding…

Unlock the full story with BevNET & Nosh Insider

The functional beverage market is expanding rapidly, but growth is proving to be far more nuanced than broad category trends suggest. 

The June 2026 report from Calebrate demonstrates that success is increasingly driven by distribution strategy rather than product innovation alone, with each functional beverage category following a distinct retail and geographic expansion path. Drawing on store-level distribution data across more than two million retail locations, the analysis reveals clear differences in how energy, hydration, protein RTD, prebiotic, adaptogenic, and Hemp/THC beverages reach consumers.

Access the full report with BevNET Insider

Republic National Distributing Company’s (RNDC) wind-down of national operations is nearly complete and sending shockwaves through the three-tier system. We’re not just talking about suppliers scrambling for distribution… 

Read the full analysis with Insider access

Cann, a standard bearer of the hemp-derived THC drink set, is seeing the writing on the wall and diversifying with two varieties of federally compliant relaxation drinks.

Continue reading the full breakdown with Insider access

This week, we sipped on Bee Pop’s honey-sweetened line of sparkling beverages made with fermented tea, fruit juice, and prebiotic fiber.

📝 Check out all of our tasting notes here

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Jabin Positions as ‘Electrolyte Refresher’

2. PepsiCo Posts Beverage Volume Declines: ‘It All Depends on the Price of Gas’

3. The FDA Sets Sights On Caffeine Content Labeling

4. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift

5. Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

This week on the podcast, Monica and Lukas unpack Kroger's $1.65 billion deal to acquire Giant Eagle, Nutrabolt's reported initial public offering plans and two legal developments that could have ripple effects across the food industry: a proposed class action over protein labeling and the dismissal of a closely watched ultraprocessed foods lawsuit.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.