You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How a “sorghum frenzy” pushed this serial entrepreneur into the snack category
• What is “butternaise” and why are we talking about it
• A look at the latest distribution gains for emerging brands like Sunny and Wonder Monday

Become an Insider to get the full scoop delivered daily.

Nosh Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

Corn-free popcorn just got its very own grand slam. Sorghum snack brand Cob secured tennis star Novak Djokovic as a co-founder and lead investor in a $5 million seed round.

Djokovic brings star power to the new snack brand, but sorghum is the real star, said co-founder and CEO Jessica Davidoff.

Insiders can access the full story.

The annual Nosh Best Of Awards are accepting nominations for 2025, but not for much longer! Submitting a nomination guarantees the brand, product, or person will be considered by our selection committee and included on the published list of nominees. 

The deadline to submit is now Wednesday, November 5. 

⏩ Submit your Nosh Best of 2025 nominations.

High-protein is going to remain in high demand, if our observations at SupplySide Global in Las Vegas last week are any indication.

Insiders can access all of our notes from the show.

The USDA must respond today to opinions from two federal judges instructing the department to use its contingency funds for the Supplemental Nutrition Assistance Program (SNAP) November benefits amid the government shutdown.

Become an Insider for all of the details.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. BelliWelli Enters Fiber Gummy Game With Walmart Exclusive
2. Inside the Justin’s Deal: Predicting Its Future Under Forward Consumer Partners
3. Frozen Fruit Pop Maker HUNDY! Nabs $350K in Fresh Funding
4. Fody Foods Names Ex-Bulletproof 360 Exec as CEO
5. Fruitist Bags $150M In Funding To Build Berry Business

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.