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Operating a cold-chain distributed drink brand is no easy feat. 

Just look at kombucha, where pivots into shelf-stable, prebiotic options are constant. There’s also refrigerated juices, which have continued to ratchet up health and wellness positioning to reel consumers back into the set.

Milo’s, the legacy sweet tea and lemonade maker, has operated with a simplistic brand identity for basically its entire 80-year history, but the business is not complacent about how it can gain more ground.

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• Breaking down Bloom’s appeal to its target audience

• People move news from Sol-ti and many more

• Updated enforcement coming for brand’s touting “Made in America”

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Lifeway’s ability to deliver on consumer demands for both more protein and probiotic boosted the Chicago-based kefir maker to record sales in FY 2025, per an earnings report released this morning. 

Continue reading the full breakdown with Insider access

This new step-by-step guide from Vibrant Ingredients breaks down how to move from concept to commercialization, covering extraction, labeling considerations, concentrate formats, and packaging strategy. Download the full guide and build your next cold brew RTD with confidence. Learn more

HRBL is offering up its take on the demand for relaxation, focus and immunity with a line of drinks made with a variety of Indian ingredients.

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Challenger brands have accounted for the lion’s share of packaged food category growth for the past decade-plus, and last year was no exception.  

Read the full story on Nosh with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus

2. PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout

3. Former SGWS Employees Face Trial For Pay-to-Play Scheme

4. Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

5. GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods.

In this episode, Gary unveils his new better-for-you gummy brand Very Luckee, and how he’s betting big on collectibles as a driver of consumer engagement. He also explains why he’s bullish on organic social media to power its growth and why entrepreneurs should embrace “micro quitting.”

Tune into the episode here. Also available on Spotify and Apple Podcasts.