C-stores remained a lone bright spot for craft in the latest monthly report from Circana. YTD through April 19, craft dollar sales at c-stores increased 3.2%, while volume increased 0.9%. Those trends decelerated slightly in the L4W, with dollars up 2.7% YoY and volume up 0.5%. The segment outpaced the overall beer category in all metrics. Total beer dollar sales increased 1.8% (volume -0.4%) YTD and +1.1% (volume -1.1%) in the L4W. The script is flipped in grocery stores, as well as MULO+C, with craft trailing the overall beer category. At grocery stores – where craft overindexes – craft recorded dollar sales (-3%) and volume (-4%) declines YTD that accelerated in the L4W (dollars -5.1%, volume -5.6%). Total beer was also in the red in all 4 metrics: YTD dollars -0.4%, volume -1.3%; L4W dollars -2.2%, volume -2.8%. 🎁 Not an Insider? Enjoy this Gift Link to keep reading! |