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Companies across the CPG spectrum – from large conglomerates to one-woman-shows (as we are about to hear) – have been pushed to take a more critical look at their assortments in recent years and shift focus to what is performing best. 

But as you rationalize SKUs and look for your new path forward, how do you know it's time to throw in the towel on one idea and start innovating again from scratch on another?

For Xeba Zareie, founder and CEO of gut health pudding brand Preme, it became evident once she felt her “energy [was] no longer being used to the best of its abilities.”

“There comes a time when as a founder, you’re going down a route and you can kind of see that that route is actually not going to meet your vision that you want to achieve,” Zareie said. 

Nosh Insiders can access the full story to learn how Zareie has repositioned for long-run gains.

Whole Foods Market has long served as a launching pad – and “dream” retailer – for many emerging food and beverage brands, but many founders don’t know how to get a foot in the door. 

🌱 At Nosh Live, Casey Gaston, executive leader of Local and Emerging Brands, discussed the standards and qualities Whole Foods buyers are seeking when evaluating potential suppliers and breaks down a common misconception about snagging coveted shelf space.

🎥 Watch the full video to learn how to prepare a strong pitch, properly calibrate growth ambitions, and forge the best path for success within Whole Foods Market.

As the L.A. area continues to reel from the ongoing firestorm, here are some ideas for helping both the citizenry and the food and beverage community.

• Regarding Her is collecting donations to help women-owned food and beverage businesses recover. 
• L.A.-based donut shop Fonuts is collecting and distributing gluten-free food donations at its 8104 W 3rd St. location. 
• Frontline Impact and Global Empowerment Mission is collecting CPG food donations to distribute to displaced individuals and frontline workers. Businesses can learn more about how to donate here. 
• West Side Food Bank is accepting donations at its 1710 22nd St. location in Santa Monica and also accepts donations of large collections of food by appointment. 
• L.A. Community Fridges operates 15 locations around the city. Food donations can be left at any of the locations.

• Details on the combination of two prominent co-manufacturers 
• Leadership changes are coming to a leading confectionery company
• Why GAO is putting the FDA's inspection efforts under a microscope

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