Plus, hemp gets a lifeline, Vodka RTD recruitment, Eagle Rock deal, distribution wins͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
August 03, 2026
BevNET CPG Media
Bevnet

You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members.

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content.

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

 

📰 Big Today In Beverage

Muscle Milk: Protein Powers Dairy Rebound 

Muscle Milk: Protein Powers Dairy Rebound 
Martín Caballero's profile picture

Martín Caballero

Managing Editor, BevNET

Remember when plant-based milk was supposed to save the world? 

Simpler times, eh reader? A fable from the forgotten days before protein had everyone in its sweaty, whey-stained grip. 

Consumers’ rapacious hunt for more protein have set the stage for milk and dairy-based beverages to mount a comeback, and this time it could be for good. 

Unlock the full story with BevNET & Nosh Insider

 

Iron Heart Canning Brings Their Mobile Canning & Co-Packing Network To The Texas Beverage Market

Sponsored message from Iron Heart Canning
Iron Heart Canning Brings Their Mobile Canning & Co-Packing Network To The Texas Beverage Market

Iron Heart Canning, a mobile canning & co-packing provider serving the beverage industry, has expanded once again. They announced that they have partnered with Blue Flag Distillery in Fort Worth to open a turnkey co-packing operation & also expand their mobile canning services to the region. Learn more

👉🏼 The News You Need 👈🏼

💚 Hemp Lives On (For Now)

The hemp beverage industry is still on life support, but it did win some time. 

In D.C., the Senate passed a budget resolution funding the government through December 11, including a provision that delays the enforcement of highly restrictive new rules around hemp-derived THC by 30 days. 

It does await a full Senate and House vote.

🆓 Gift Link! Read the full story and analysis on BevNET (no subscription required)

 

💡NIQ: Vodka RTDs Are the Category’s Best Recruitment

Vodka's buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.

Continue reading the full breakdown with Insider access

 

📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Christian Energy Drinks Are A Thing. What’s Driving Them?

  2. Southern Glazer’s Closes Eagle Rock Colorado Deal

  3. Anheuser-Busch InBev Says Cutwater Is on Track for $1B

  4. C4 Expands Beyond Energy with Sparkling Protein Launch

  5. Align Ventures Closes $125M Early Stage Fund II

 

Explore the Nombase Data Hub, Powered by BevNET

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

 

🔀 Monday Moves

Retail Rollouts

Here’s a taste of the products moving around the industry to start off your week.

💲Sollos, the Barron Trump-backed yerba mate brand, is launching with Gopuff across the East Coast. Read the feature here

🐻 Juni has landed its sparkling adaptogen teas in over 600 Albertsons stores across California. Check out the story.

💪 Free Rein Coffee Company is expanding into “nearly all” Walmart stores with a new Protein Coffee Collection in 11 oz. slim cans. Click for the story.

🎮 Good Game by T-Pain is expanding into Circle K and MAPCO accounts nationwide.

Hungry for more? Stay on top of all the latest distribution news with BevNET Insider

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. 
  • Nosh delivers daily food industry insights 
  • Brewbound sends daily beer and beyond updates
  • Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.


Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

📥 Did a friend forward you this newsletter? Sign up here.
 
Become an Insider

Cancel anytime

Your BevNET CPG Media Subscriptions

You're currently subscribed to newsletters from BevNET CPG Media. To change which newsletters you receive, update your preferences - don't miss out on topics you care about.

The Daily Brief is BevNET's free morning newsletter for the CPG beverage industry. Want the full story every day? Become an Insider

BevNET.com, Inc • 65 Chapel Street, Newton, MA 02458

Bevnet is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 1996 - 2026.