Brewbound Insiders are reading more about Two Roads’ venture into Flavortown, including details on how involved Guy Fieri was in the process of creating Flavortown Spiked.

Insiders are also:

• Diving into top beer vendors’ early fall performances and Circana’s weekly scan data report;
• Reading of brewery openings and closings in Tennessee and Colorado;
• Getting details on this year’s Samuel Adams Utopias release;
• And checking out a new NIL beer from Iowa’s SingleSpeed.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

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A frequent haunt of late for Guy Fieri's red convertible isn't a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing. 

The Food Network star and the regional craft brewery have teamed up to launch Flavortown Spiked Fruit Punch, a 6% ABV flavored malt beverage (FMB) that will hit retailers later this month. It “likens back to a Hawaiian Punch for all intents and purposes,” Two Roads co-founder, president and CEO Brad Hittle told Brewbound. 

Flavortown Spiked Fruit Punch will launch in 12 oz. can 6-packs in November, with 19.2 oz. single-serve cans to follow in January. A variety 8-pack with more punch and tea flavors will roll out in time for spring resets.  

Brewbound Insiders can read more about Flavortown Spiked’s launch markets and a key sponsorship event sure to help it make a big splash. 

More than half of the top 25 beer vendors have declined in volume year-to-date (YTD), ending October 8, in Circana-tracked off-premise channels, according to the data firm’s monthly beer report. 

Ten of those 15 also recorded dollar sales declines, with the largest percentage declines coming from No. 15 Lagunitas Brewing (dollar sales -10.4%, volume -14.2%).

Declines accelerated in the last four weeks, with total beer category dollar sales +1.3% year-over-year (YoY), and volume -2.5%.

Insiders can read more here, including top vender performances in c-stores and grocery.

It’s time to reveal the semi-finalists for the Brewbound Live Pitch Slam, our business pitch competition for beer and beverage-alcohol brands. Semi-finalists will compete during Brewbound Live Winter 2023, taking place on December 6 + 7 in Marina del Rey, CA.

A panel of expert judges will offer participants and attendees valuable insights on what makes for a successful beer or beverage-alcohol brand.

This year’s semi-finalists include:

• Joyhound Beer Company
• Urban Jungle Brewing
• Crooked Owl Hard Tepache
• People's Republic of South Central
• Vine Street Brewing Co.
• Big Country Organic Brewing Co.
• Gay Water
• Hedlum
• Palmys
• Dr Hops
• High Seas Mead (Single Fin Cider)
• Hippin' Hops Brewery

In addition to recognition, the brand that receives the winning title also receives a Brewbound advertising package valued at $10,000 as well as featured coverage on Brewbound.com

The Pitch Slam champion will join a lineup of past winners including Sunboy, Funkytown Brewery, Lunar Hard Seltzer, Crowns & Hops, Willie’s Superbrew, Novo Brazil, Border X Brewing, and Wynwood Brewing Company.

Be in the room to witness the next generation of beverage-alcohol brands, sample the products and meet the founders.

Register for Brewbound Live.

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The Brewbound Live business conference returns December 6-7 in Marina del Rey. Additional speakers and conversations to be announced in the coming weeks. 

Registration and the discounted room block is now open. Find out more details here.